Katie Hicks is a reporter at Morning Brew. She covers a diverse range of topics including marketing, advertising, beauty, fashion, and technology, with a particular focus on how these themes intersect with media and social media trends. Katie's work has been featured in Editor & Publisher (E&P) Magazine, Online Personals Watch, and The Marketing Brew.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Katie Hicks' coverage indicates a focus on content and publishing, product promotions, sales and marketing. She also covers social media trends, branding, advertising, marketing, and influencers. Given her interest in these topics and themes such as "Social media trends," "Branding," "Advertising," "Marketing" she would likely be interested in pitches that offer expert insights into emerging trends in these areas or provide commentary on successful strategies used by brands.
It seems Katie doesn't have a specific geographic focus but instead focuses on global industry trends within the fields of marketing and advertising. Therefore, when reaching out to her with story ideas or potential sources for interviews or commentary pieces it's important to consider this international perspective.
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By: Katie Hicks
Both platforms currently lead the Apple App Store charts, and Threads is plotting an entry into ads in January.
Adam Turner, CEO of SMS marketing company Postscript, shared tips on reaching customers ahead of the upcoming sales weekend into December.
The brand is working with hair-care creators and seeing results from “cultural relevance” partnerships, CMO Michelle Miller said.
By: Katie Hicks
The secondhand retailer is running a six-month program that aims to turn fast-fashion promoters into more sustainable influencers.
By: Jasmine Sheena, Katie Hicks, Ryan Barwick, Alyssa Meyers, Jennimai Nguyen
In-person connections “can often drive far more impact than any CTV or digital ad spot could,” one CMO told us.
By: Katie Hicks, Ryan Barwick, Jennimai Nguyen, Alyssa Meyers
“There’s a reason ROAS is a four-letter word,” one CMO told us.
We’re back with another roundup of the wildest crossovers we saw this year.
By: Katie Hicks, Ryan Barwick, Jasmine Sheena, Jennimai Nguyen, Alyssa Meyers
From pushing their respective categories forward to developing personalized connections, marketers have big ambitions in the New Year.
By: Jasmine Sheena, Jennimai Nguyen, Katie Hicks, Alyssa Meyers
Speed and agility are of the essence, as “you have to constantly evolve your plans and react with urgency,” one marketer said.
By: Katie Hicks
With TikTok prepared to go dark as soon as this weekend, many marketers seem poised to go all in on Meta Creators aren't quite so sure.
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