Katie Hicks is a reporter for The Marketing Brew, a publication associated with Morning Brew. Her articles cover a range of topics including marketing, culture, social media trends, and branding strategies. Katie's work has also been featured in Editor & Publisher (E&P) Magazine.
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Katie Hicks' coverage indicates a focus on content and publishing, product promotions, sales and marketing. She also covers social media trends, branding, advertising, marketing, and influencers. Given her interest in these topics and themes such as "Social media trends," "Branding," "Advertising," "Marketing" she would likely be interested in pitches that offer expert insights into emerging trends in these areas or provide commentary on successful strategies used by brands.
It seems Katie doesn't have a specific geographic focus but instead focuses on global industry trends within the fields of marketing and advertising. Therefore, when reaching out to her with story ideas or potential sources for interviews or commentary pieces it's important to consider this international perspective.
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Melanie Travis talks inclusivity, marketing women’s clothes to women, and the power of a celebrity paparazzi shot.
By: Katie Hicks
Experts tell us this will be the most creator-involved election season to date.
The candle brand has worked with companies in the fashion, tech, media, and food spaces.
In a nod to its legacy, the brand has released music video-like campaign spots featuring Tyla and Troye Sivan.
By: Katie Hicks
The publication is using TikTok to market subscriptions to Gen Z and is exploring the possibility of print ads, CMO Leila Brillson said.
By: Katie Hicks
Baccarat and Vestiaire Collective made their TV show debuts in the Netflix series this season in an effort to reach a new demographic.
By: Katie Hicks
Judy’s Family Cafe in Galesburg, Illinois, and Genuine Automotive in Austin, Texas, are just two businesses that have become famous for their social media content.
A study from the think tank raises questions about the future of journalism and politics on social media.
By embracing an “unhinged” strategy with episode clips and collabs, parent company WildBrain is reaching nostalgic adults and boosting revenue.
The ear-piercing and jewelry company has collaborated with brands like Glace and Shake Shake to drive buzz and foot traffic.
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