Katie Hicks is a reporter for The Marketing Brew, a publication associated with Morning Brew. Her articles cover a range of topics including marketing, culture, social media trends, and branding strategies. Katie's work has also been featured in Editor & Publisher (E&P) Magazine.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Katie Hicks' coverage indicates a focus on content and publishing, product promotions, sales and marketing. She also covers social media trends, branding, advertising, marketing, and influencers. Given her interest in these topics and themes such as "Social media trends," "Branding," "Advertising," "Marketing" she would likely be interested in pitches that offer expert insights into emerging trends in these areas or provide commentary on successful strategies used by brands.
It seems Katie doesn't have a specific geographic focus but instead focuses on global industry trends within the fields of marketing and advertising. Therefore, when reaching out to her with story ideas or potential sources for interviews or commentary pieces it's important to consider this international perspective.
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A study from the think tank raises questions about the future of journalism and politics on social media.
By embracing an “unhinged” strategy with episode clips and collabs, parent company WildBrain is reaching nostalgic adults and boosting revenue.
The ear-piercing and jewelry company has collaborated with brands like Glace and Shake Shake to drive buzz and foot traffic.
By: Katie Hicks
Both platforms currently lead the Apple App Store charts, and Threads is plotting an entry into ads in January.
Adam Turner, CEO of SMS marketing company Postscript, shared tips on reaching customers ahead of the upcoming sales weekend into December.
The brand is working with hair-care creators and seeing results from “cultural relevance” partnerships, CMO Michelle Miller said.
By: Katie Hicks
The secondhand retailer is running a six-month program that aims to turn fast-fashion promoters into more sustainable influencers.
By: Jasmine Sheena, Katie Hicks, Ryan Barwick, Alyssa Meyers, Jennimai Nguyen
In-person connections “can often drive far more impact than any CTV or digital ad spot could,” one CMO told us.
By: Katie Hicks, Ryan Barwick, Jennimai Nguyen, Alyssa Meyers
“There’s a reason ROAS is a four-letter word,” one CMO told us.
We’re back with another roundup of the wildest crossovers we saw this year.
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