Kimeko McCoy

The so-called TikTok-ification of social media, in which the platform's short-form, viral, and algorithm-driven content, has fueled the exponential growth of the influencer marketplace and creator economy.

Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell of a year, if you ask the Digiday staff.

In this episode of the Digiday Podcast, Kate Trumbull, Domino’s evp and CMO joins co-host, and senior marketing reporter, Kimeko McCoy, to talk about Domino’s brand playbook.

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In the age of social media-driven, viral trends, brands often look to platforms like TikTok to strike gold with the algorithm and reach a massive audience.

Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year.

We want to hear your thoughts on the potential TikTok ban. Take our brief survey.

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It’s getting more difficult for brands to stand out from one another as more advertisers flock to sports marketing, even one as big as Verizon.

On Inauguration Day, President Donald Trump signed a flurry of executive orders, including one aimed at the dismantling of government diversity, equity and inclusion initiatives.