Kimeko McCoy is a Senior Marketing Reporter who covers the evolving marketing and advertising industry. Her reporting spans topics such as influencer marketing, retail media networks, generative AI, and the strategies of major brands and agencies.
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Kimeko's coverage indicates a strong focus on marketing, advertising, and technology, often supported by data. She might be interested in pitches that offer unique insights or data-driven analysis related to current trends in marketing and advertising.
Given the prevalence of articles discussing social media and diversity & inclusion topics, Kimeko may also appreciate pitches that provide perspectives on how companies are navigating these areas within their marketing strategies.
Kimeko does not have a specific geographic focus but seems to cover international brands and industry-wide trends.
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By: Kimeko McCoy
Keep up to date with Digiday's annual coverage of Advertising Week in New York. More from the series →
By: Kimeko Mccoy
The role of CMO with all of its changes can be challenging, but Jackie Jantos, CMO of Hinge dating app, says it’s a challenge she welcomes, pushing back on short-term metrics in favor of long-term brand building.
By: Kimeko McCoy
It's a familiar tale: A new media channel becomes the ad industry's shiny object, touted as a silver bullet only for concerns about return on
By: Kimeko Mccoy
Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up.
The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google's AI Overviews.
By: Kimeko McCoy
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email.
Snack company Mondelēz hopes to prove AI can make marketing bigger, better and faster, building out its own AI tools to do so.
By: Kimeko Mccoy
TikTok Shop has reignited marketers' interest in social commerce, but is it enough to sustain interest?
By: Kimeko McCoy
Subscribe: Apple Podcasts • Stitcher • Spotify The retail media network space is booming to say the least.
By: Kimeko Mccoy
A number of brands have reversed course on their diversity, equity and inclusion commitments, leaving multicultural and diverse-owned agencies grappling with the fallout.
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