Kimeko McCoy is a Senior Marketing Reporter who covers the evolving marketing and advertising industry. Her reporting spans topics such as influencer marketing, retail media networks, generative AI, and the strategies of major brands and agencies.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Kimeko's coverage indicates a strong focus on marketing, advertising, and technology, often supported by data. She might be interested in pitches that offer unique insights or data-driven analysis related to current trends in marketing and advertising.
Given the prevalence of articles discussing social media and diversity & inclusion topics, Kimeko may also appreciate pitches that provide perspectives on how companies are navigating these areas within their marketing strategies.
Kimeko does not have a specific geographic focus but seems to cover international brands and industry-wide trends.
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By: Kimeko McCoy
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By: Kimeko Mccoy
With an estimated 600 locations in the U.S., size and scale are what Sam’s Club Member Access Platform (MAP), the company’s retail access and ad platform, is banking on to draw in advertisers.
The AI arms race continues as social platforms have spent the last few months releasing generative AI-powered creative tools to (theoretically) allow marketers to move faster to generate ad copy and images.
By: Kimeko Mccoy
As AI-powered tools continue to flood the marketplace, baby registry brand Babylist is shaping up auditing policies to ensure data security, stability and fairness.
By: Kimeko McCoy
In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space.
By: Kimeko Mccoy
The creator economy is booming with brands chasing viral trends to monetize cultural moments online.
By: Kimeko McCoy
With more than 200 retail media networks (and counting) and finite media dollars, agency executives say a retail media reckoning may be on the horizon.
By: Kimeko McCoy
For nearly the past decade, Brittany Bright has been reviewing influencer and content creator contracts, ushering them through the negotiation process with brands.
By: Kimeko Mccoy
In this episode of the Digiday Podcast, Shana Stephenson, New York Liberty's chief brand officer, talks about what it was like building the team’s brand and how Liberty is tapping into the women’s sports hype.
By: Kimeko McCoy
For as disruptive as financial technology companies have been in the banking industry, it seems they're not immune to the mounting pressure to stand out in an increasingly crowded marketplace.
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