Kimeko McCoy is a Senior Marketing Reporter who covers the evolving marketing and advertising industry. Her reporting spans topics such as influencer marketing, retail media networks, generative AI, and the strategies of major brands and agencies.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Kimeko's coverage indicates a strong focus on marketing, advertising, and technology, often supported by data. She might be interested in pitches that offer unique insights or data-driven analysis related to current trends in marketing and advertising.
Given the prevalence of articles discussing social media and diversity & inclusion topics, Kimeko may also appreciate pitches that provide perspectives on how companies are navigating these areas within their marketing strategies.
Kimeko does not have a specific geographic focus but seems to cover international brands and industry-wide trends.
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By: Kimeko McCoy
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Snack company Mondelēz hopes to prove AI can make marketing bigger, better and faster, building out its own AI tools to do so.
By: Kimeko Mccoy
TikTok Shop has reignited marketers' interest in social commerce, but is it enough to sustain interest?
By: Kimeko McCoy
Subscribe: Apple Podcasts • Stitcher • Spotify The retail media network space is booming to say the least.
By: Kimeko Mccoy
A number of brands have reversed course on their diversity, equity and inclusion commitments, leaving multicultural and diverse-owned agencies grappling with the fallout.
By: Kimeko McCoy
Consumer spending has slowed and marketing budgets are facing constraints as economic uncertainty looms, making it easier for brands to make the case to divest from diversity efforts.
By: Kimeko McCoy
Brands used to carefully curate their social media pages, presenting overly polished content and professionalism.
By: Kimeko Mccoy
With backing from Campbell's, Rao's is spending more to show up in live sports and events with the hope of reaching a national audience.
By: Kimeko Mccoy
On this episode of the Digiday Podcast, Digiday editors discuss President-elect Trump’s ripple effects on publishing, marketing and media.
By: Kimeko Mccoy
As the picture of Trump’s return to the White House comes into clearer view, multicultural and diverse-owned agencies are grappling with an uncertain future.
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