By: Kristina Monllos
As Nike charts its comeback , the activewear apparel behemoth is looking to its offerings for runners — and the group's reception of said offerings — as a bellwether for success.
Kristina Monllos is a Senior Marketing Editor for Digiday. With a focus on the marketing industry, Kristina covers a wide range of topics including advertising trends, brand strategies, influencer marketing, and the impact of technology on the marketing landscape. Her articles provide insights and analysis for professionals in the marketing and advertising space.
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Kristina's articles primarily revolve around marketing, branding, influencer marketing, social media, and advertising. Her coverage tends to heavily rely on data and expert commentary, indicating a preference for pitches that offer new insights backed by relevant data or industry experts' perspectives.
Given the focus on sales & marketing as well as product promotions themes in her articles, Kristina may be interested in receiving pitches related to innovative marketing strategies, emerging trends in branding and advertising, successful influencer collaborations backed by concrete performance metrics or case studies from reputable sources within the industry.
As Kristina does not have a specific geographic focus mentioned but covers topics with global relevance such as social media and influencer marketing which transcend geographical boundaries. Therefore, she would likely appreciate international perspectives and examples of successful campaigns from various regions.
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