Lauren Johnson

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Execs from Bodyarmor and The Shade Room break down their strategies

Five retailers spent $5.6 billion on ads this year.

LinkedIn influencers aimed to drive downloads of a new report

Criteo wants to make it clear that it's a big player in retail media.

But with this complexity comes opportunity. Embracing artificial intelligence isn't just about keeping up — it's about leaping ahead. It's about transforming AI from a series of isolated experiments into a cohesive strategy that drives better returns on investment.

Data shows strong ecommerce sales with lower discounts.

Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence Node.

Shopify is making a bigger bet on advertising. The ecommerce giant is making its two-year-old ad product, Shop Campaigns, available to all of its merchants in the U.S. and Canada.