Lauren Johnson is the Deputy Editor for retail media and commerce at Adweek. She covers the rapidly evolving world of e-commerce, retail, and the technologies and platforms that are shaping the future of how consumers discover and purchase products. Johnson's reporting has also appeared in publications such as Business Insider, Yahoo Finance, and various regional newspapers.
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Lauren Johnson's coverage primarily focuses on advertising, technology, and business trends. She often includes press releases and cites data in her articles. Given this focus, she may be interested in pitches related to innovative advertising strategies, new technologies impacting the advertising industry, or insights into emerging business trends.
When reaching out to Lauren with a pitch, consider providing unique data or access to experts who can offer insights into technological innovations within the advertising industry or emerging business trends that align with her coverage areas. Additionally, highlighting how a particular topic relates to human resources & employment could also resonate with her audience.
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The app has users across 70 U.S. college campuses and helps marketers drive sales from promotions.
Holmes Murphy CEO on selecting partners
The payment giant has more than 400 million active users.
The food-delivery app is expanding its ad business.
By: Lauren Johnson
Drive business and brand growth with winning media strategies at Mediaweek . Hear from experts at TIME Peloton YouTube Google and more, October 29-30 in New York City. Register
Execs from Bodyarmor and The Shade Room break down their strategies
By: Lauren Johnson, Paul Hiebert
Five retailers spent $5.6 billion on ads this year.
By: Lauren Johnson
LinkedIn influencers aimed to drive downloads of a new report
Criteo wants to make it clear that it's a big player in retail media.
By: Lauren Johnson
But with this complexity comes opportunity. Embracing artificial intelligence isn't just about keeping up — it's about leaping ahead. It's about transforming AI from a series of isolated experiments into a cohesive strategy that drives better returns on investment.
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