Lauren Johnson is a Deputy Editor at Adweek. She specializes in marketing and advertising, with a focus on retail media and commerce, as well as topics such as AI, Amazon, and Google. Lauren's work has been featured in notable publications including the New Haven Register, Houston Chronicle, and Business Insider.
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Lauren Johnson's coverage primarily focuses on advertising, technology, and business trends. She often includes press releases and cites data in her articles. Given this focus, she may be interested in pitches related to innovative advertising strategies, new technologies impacting the advertising industry, or insights into emerging business trends.
When reaching out to Lauren with a pitch, consider providing unique data or access to experts who can offer insights into technological innovations within the advertising industry or emerging business trends that align with her coverage areas. Additionally, highlighting how a particular topic relates to human resources & employment could also resonate with her audience.
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Criteo wants to make it clear that it's a big player in retail media.
By: Lauren Johnson
But with this complexity comes opportunity. Embracing artificial intelligence isn't just about keeping up — it's about leaping ahead. It's about transforming AI from a series of isolated experiments into a cohesive strategy that drives better returns on investment.
By: Paul Hiebert, Lauren Johnson
Data shows strong ecommerce sales with lower discounts.
By: Lauren Johnson
Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence Node.
Shopify is making a bigger bet on advertising. The ecommerce giant is making its two-year-old ad product, Shop Campaigns, available to all of its merchants in the U.S. and Canada.
By: Lauren Johnson
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million.
By: Lauren Johnson
Retail adtech firms Gigi and Stackline partner on new data initiative
A new product significantly shifts Amazon’s ad ambitions.
Snap is reminding creators that its app is a central place to build a community in a new ad campaign.
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