By: Matthew Kang
Named after the historic LA brand, Helms Bakery has finally opened after first being announced in 2012
Matthew Kang is an Associate Editor with a focus on local food and dining in Los Angeles, California. He writes for Eater and Cigalah Group, covering a range of topics including restaurant openings, reviews, and culinary trends. Matthew's work has also been featured in Movieweb.com and Sunset Daily.
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Los Angeles, United States (Local)
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Matthew Kang's articles predominantly cover local restaurant openings, closings, and celebrity sightings in Los Angeles. His focus on food & beverage and entertainment news indicates a strong preference for pitches related to new restaurants, unique culinary trends, and dining experiences within the specified areas of Los Angeles.
As Matthew primarily covers private sector announcements such as restaurant openings or closures with some event coverage mixed in, he is likely to respond well to pitches offering exclusive access to upcoming events or behind-the-scenes looks at notable establishments.
Given his coverage attributes indicating a focus on specific neighborhoods within Los Angeles (Culver City, West Hollywood, Hermosa Beach), tailored pitches highlighting unique aspects of these locations or their culinary scenes may be particularly appealing.
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