Michael Burgi is a veteran journalist and communicator with a focus on marketing, media, and content. Currently serving as a Senior Editor at Digiday, Michael covers a wide range of topics including advertising, media buying, analytics, and industry trends. With a passion for the Knicks, marine biology, and food, Michael brings a diverse perspective to his work.
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Michael Burgi's articles predominantly cover media buying, advertising agencies, marketing, and media trends. His focus on expert commentary and data-driven content indicates a preference for in-depth analysis and insights from industry professionals. When reaching out to Michael, consider providing unique perspectives or exclusive data related to the latest trends in media buying, digital advertising strategies, or the evolving landscape of marketing.
Given his coverage attributes and topics covered, he may be interested in pitches that offer valuable insights into emerging technologies impacting advertising strategies or case studies demonstrating successful marketing campaigns with tangible results. Additionally, given the absence of geographic focus it is important to tailor pitches with an international scope relevant to industry-wide shifts rather than localized developments.
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This article is part of Digiday's coverage of its Digiday Media Buying Summit. More from the series →
The tech giant has got so much of the industry working through its various tendrils, there’s no escaping it. And some would argue that agencies and marketers have been complicit in letting it happen because they get the results they need.
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email.
By: Michael Bürgi
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email.
Principal media is being hotly debated across the marketing spectrum as removing the "agent" out of agencies — and yet more agencies are getting into the practice.
By: Michael Bürgi
Jared Belsky's never been known to be shy, quiet and retiring. The co-founder and CEO of agency group Acadia has always spoken up, either through the press or on LinkedIn, about the industry issues he's passionate about.
By: Michael Bürgi
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
MediaSense, the U.K.-based media advisory firm that consults on all manner of media issues, notably guiding marketers seeking new agencies, is
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
By: Michael Bürgi
It might be an oversimplification to say Canadians are just nice people, but to a large degree it's a true statement.
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