Michael Burgi

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →

OMG and Google have struck a two-pronged partnership that starts with a planning tool and ends with AI-driven agentic support for investment and creative decisions for search-driven efforts.

The deal gives Omnicom Media Group and Flywheel first-to-market access in the U.S. to five years of extended search data, with the goal to extend it globally.

TikTok may be facing a potential existential crisis here in the U.S., as a Jan. 19 deadline approaches which could possibly see it shut down or sold to another company.

Advertisers have put aside worries about the streamer's ability to carry live sports, following its Christmas NFL coverage.

Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform in order to help guide clients to better fine-tune their investments and messaging across the CTV space.

This article is part of a series exploring trends in marketing, media and media buying for 2025. More from the series →

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →

Whether on a large scale or small — in this case, medium sized — consolidation continues apace in the media agency world, following tectonic changes at the end of last year.