Michael Burgi

Senior editor, media buying and planning

Preston's Summary

Michael Burgi is a veteran journalist and communicator with a focus on marketing, media, and content. Currently serving as a Senior Editor at Digiday, Michael covers a wide range of topics including advertising, media buying, analytics, and industry trends. With a passion for the Knicks, marine biology, and food, Michael brings a diverse perspective to his work.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Press Release: 31 %
Cites Data: 23 %
Expert Commentary: 16 %
Event Coverage: 7 %
Private Sector Announcements: 7 %

Themes Covered:

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Most Recent Topics:

  • Advertising Technology (AdTech)
  • Media
  • Earned Media
  • Business Conferences
  • Marketing Technology (MarTech)
  • Search Engine Marketing (SEM)

Pitching Insights

Michael Burgi's articles predominantly cover media buying, advertising agencies, marketing, and media trends. His focus on expert commentary and data-driven content indicates a preference for in-depth analysis and insights from industry professionals. When reaching out to Michael, consider providing unique perspectives or exclusive data related to the latest trends in media buying, digital advertising strategies, or the evolving landscape of marketing.

Given his coverage attributes and topics covered, he may be interested in pitches that offer valuable insights into emerging technologies impacting advertising strategies or case studies demonstrating successful marketing campaigns with tangible results. Additionally, given the absence of geographic focus it is important to tailor pitches with an international scope relevant to industry-wide shifts rather than localized developments.

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