Michaela Jefferson is a former news editor at Marketing Week. She has a strong focus on marketing and advertising, covering topics such as retail, finance, media, luxury brands, and media measurement. Michaela's work has been featured in Sifted and Marketing Week.
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United Kingdom (National)
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Michaela Jefferson's articles mainly focus on sales and marketing, with a particular emphasis on branding, marketing best practices for startups, equity management in startups, and market research. Her coverage often includes data citations and press releases.
Given her focus on topics like branding, marketing best practices for SMEs, equity deals in startups, and market research approaches for entrepreneurs, she may be interested in insights from experts who can provide practical tips or case studies related to these specific areas within the sales & marketing domain. Additionally, considering her frequent use of data citations suggests that she is likely to respond well to pitches supported by robust industry statistics or relevant survey results.
As Michaela seems to cover a wide range of aspects within sales & marketing with no geographic focus specified, it would be beneficial to tailor pitches based on the relevance of the topic rather than geographical considerations.
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By: Michaela Jefferson
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
By: Michaela Jefferson
Appointed in 2022 to lead the excellence agenda at pasta giant Barilla, Natalie Howell believes prioritising consistency and rigour helps brands scale.
Dr Grace Kite Grace is a business economist who analyses effectiveness in all advertising buying categories.
By: Michaela Jefferson
The first piece in Marketing Week's new series â Setting the agenda: Marketing's role in driving sustainability â we debate whether responsibility for sustainability should be part of the marketing remit. Recommended The Competition and Markets Authority says the changes the retailers have committed to will âset a benchmark for how fashion retailers should be marketing their productsâ. Big brands need to be vocal about the work they do on sustainability, even if there are challenges, in order to encourage progress across the industry, says Primark chief customer officer Michelle McEttrick. Greenhushing is seeing more brands going dark on their sustainability measures. This isn't just a moral complication â but a financial one too. Understanding your brand's history and heritage is essential to successful brand management. Take your cue from your Latin marketing peers and respect the past in order to build for the future. Disney CFO Hugh Johnson told investors that the growth in consumption and popularity of its offerings gave it the âpricing leverageâ needed to make its streaming business profitable. X's decision to sue the WFA for allegedly leading a âboycottâ of the platform looks likely to deepen the gulf between the billionaire and brands. CFO Ellie Mertz tells analysts the business analyses âmarketing paybacksâ over days, weeks, months and years depending on whether the objective is short- or long-term growth as profit falls after softening demand in US.
By: Michaela Jefferson
By: Michaela Jefferson
By: Michaela Jefferson
Despite being in different categories, at different stages of growth, there are a number of brand building lessons all can learn from.
By: Michaela Jefferson
In the second feature looking at universal brand building lessons shared by Marketing Week's five Brand of the Year nominees, we explore customer centricity, value perceptions and product.
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