Molly Innes

Since launching equal parental leave in 2020, Innocent has fostered a more inclusive culture and enhanced its employer brand, says people lead Sophie Wilson.

Specsavers’ marketing community is becoming “stronger and better” thanks to its ability to test and learn - something its CMO Peter Wright attributes to the brand’s culture.

Almost a fifth of brands anticipate job cuts in 2024's final quarter, according to exclusive IPA Bellwether data.

In this episode, we discuss what the industry can do to encourage and support marketers from more diverse socio-economic backgrounds, and share key take-aways from Specsavers' global marketing forum.

Consumer confidence in the economy and personal financial situations has fallen again, according to GfK's Consumer Confidence Index for October

From warming up finance and making marketing’s relationship with sales better to how to approach doing more with less, here’s what B2B marketing leaders think.

Businesses are being urged not to cut marketing spend to balance higher costs from National Insurance contributions, as taxes rise a combined £40m.