Molly Innes

Travel firm On the Beach continues to drop marketing spend as a percentage of revenue, as it hails marketing efficiency drive.

Omnicom's acquisition of IPG will create the world's biggest holding company, but some marketing leaders are asking who it really serves, while others suggest it will lead to the creation of more independent agencies.

From PepsiCo to Who Gives A Crap, brands of all sizes are paying attention to the opportunities in sports partnerships, beyond simply slapping their logos down.

AI has dominated a huge number of conversations in 2024, with many starting to test the water. But next year the use of AI will move beyond the experimental phase.

Consumer confidence rose by one point to –17 in December, according to GfK’s Consumer Confidence Index.

Home of the ‘Rest is...’ podcasts, Goalhanger is investing in its own brand with a fresh identity and first-ever ad.

Women's Aid's head of media, brand and partnerships, Teresa Parker, leaves behind a strong legacy after more than two decades with the charity.

The majority of viewers (76%) felt the Paralympics gave them a new perspective on the challenges faced by disabled people.

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off.