Niamh Carroll is a reporter for Marketing Week, based in London. With a focus on marketing and advertising, Niamh covers a range of topics including brand strategies, market research, and industry trends. Originally from Belfast, Niamh brings a unique perspective to her reporting in the UK market.
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United Kingdom (National)
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Niamh's articles predominantly focus on sales and marketing, with an emphasis on data-driven insights and industry trends. She frequently incorporates statistics to support her pieces, indicating a preference for fact-based content.
Given Niamh’s reliance on data, she may be interested in receiving pitches from experts who can provide unique and compelling statistical analysis related to marketing trends or consumer behavior. Additionally, professionals with experience in brand management, advertising strategies, or retail promotions could complement her coverage well.
As Niamh's geographic focus is not specified but works within the United Kingdom market; consider tailoring pitches to align with UK-specific marketing trends or campaigns when reaching out to her.
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By: Niamh Carroll
Lego's marketing effectiveness team wanted to “lower the drawbridge” to bring stakeholders in on their work, thereby increasing its impact across the business.
By: Niamh Carroll
We arm you with all the numbers you need to tackle the week ahead.
By: Niamh Carroll
The pizza chain has set out a plan to drive “long-term, sustainable growth”, of which marketing investment was identified as a crucial driver.
The 2020s have, thus far, been a deeply unusual set of years where strategy has had to be adapted accordingly. Looking to 2025, marketers should start planning for the long term.
While some commentators have been quick to declare a “post-purpose” era, do consumers want brands founded with a purpose rather than ones that adopt it along the way?
Prime Hydration saw its sales drop by £63.1m this year, despite strong performances from fellow energy drinks brands Red Bull and Monster.
By: Niamh Carroll
We arm you with all the numbers you need to tackle the week ahead.
By: Niamh Carroll
With many category-leading brands like Fairy, Ariel and Pampers in its portfolio, growing categories is vital for Procter & Gamble. The company combines consumer insight, innovation, advertising and distribution to grow its highly penetrated brands and their respective markets.
By: Niamh Carroll
Celebrating its 50th anniversary, Baileys is looking to drive salience despite being one of the most well-loved spirits brands, says marketing boss Paul Carton.
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