Niamh Carroll

It had been previously understood that brand advertising for “less healthy” food and drink would be exempt from new laws heavily restricting the category's ads.

Under new laws coming in this October, ads for ‘less healthy' food will be banned online and heavily restricted on TV, but Cadbury says its strategy for reaching consumers is changing anyway.

Britvic increased its marketing budget by 30.9% in 2024. GB marketing director Munnawar Chishty shares how she made the case – and continues to make the case – for investment at the drinks business.

Having built a dedicated "core audience" of young fans, chicken wing brand Wingstop is aiming to stay true to its "youth culture" roots as it scales.

Deliveroo believes its retail expansion into pet food, health and beauty products, and even fashion items will “pay dividends in years to come”.

Munnawar Chishty has been promoted to CMO, overseeing both Britvic's soft drink brands and Carlsberg's beer brands in the UK. Former Britvic CMO Cindy Tervoort has departed the business.

We arm you with all the numbers you need to tackle the week ahead.

A court ruling that Aldi infringed Thatchers' trademark could “open the floodgates” for similar cases, meaning retailers producing brand lookalikes may have to remove the products or face legal action.

The Bisto and Mr Kipling owner saw more consumers buying into its premium ranges this Christmas, something its CEO attributes to the demand the company is creating for its "genuinely superior" brands.

Innovation is the “primary enabler” of pricing for the consumer goods giant and remains a crucial component of its business growth despite being flat in its most recent quarter.