Nisha Qureshi

As anti-woke culture rises in significance within major markets, is it prudent for brands to persist in championing social issues despite the potential for backlash?

The new political ad by the Bharatiya Janata Party targets ex-Maharashtra CM Uddhav Thackrey, his son Aditya Thackrey, and their allegiance to the Indian National Congress.

Directed by Taika Waititi Disney's new holiday season campaign is a heartwarming story between a young boy and an animated octopus who dreams of exploring the world.

The brands are focussing on educational and awareness campaigns to drive demand and appeal to investors after a prolonged challenging environment.

The event was Netflix's first foray into live boxing and was free for subscribers however, a large number of viewers complained about glitches and crashes on social media.

GenZ shoppers have doubled from 8 million to 16 million on Myntra. The platform has increasingly been targeting GenZ through various marketing initiatives and campaigns.

The B2B campaign and platform position ZEE TV's iconic characters as brand influencers, enabling both national and regional advertisers to harness the network's digital reach.

Goyal's tweet has raised several eyebrows on social media. Nisha Qureshi

Nidhi Rastogi, marketing director of UNIQLO India, speaks about the brand's positioning e-commerce strategy, its positioning in India, and expansion plans.

In light of Jagaur’s new identity and its reception, here are some notable examples of rebranding exercises that did not resonate well with audiences