Nisha Qureshi

In H2 2024, big-ticket films like "Jigra," "Singham Again," and "Bhool Bhulaiyaa 3" are set to boost cinema ad spending with their anticipated releases.

A LinkedIn user posted about Zepto's push-up notification that urged her to buy an emergency contraceptive. Nisha Qureshi

Ibrahim Ali Khan features in Puma India's new campaign that marks the re-launch of the iconic Palermo sneakers in India. The film banks on Gen Z's fascination with 80's fashion.

Nykaa, the beauty e-commerce giant, has launched a series of short films for advertising its new brand positioning, 'Find Your Beautiful,' to further establish itself as India’s go-to beauty destination.

4700BC is driving growth through brand partnerships like they recently had with Netflix. It is also smartly playing the retail game to push marketing while saving costs.

Karisma Kapoor dances to 'Sona Kitna Sona Hai' in Swiggy Instamart’s new Dhanteras ad highlighting their new offerings.

IKEA India recently collaborated with content creator and musician Anish Bhagat in order to give his house help Reshma's newly-purchased home a revamp.

Campa Cola is challenging the cola market duopoly through competitive pricing and expanded distribution across regions. We understand how this will impact the beverage segment in India.

The campaign spotlights the unique qualities of natural diamonds, subtly educating consumers on what sets them apart from lab-grown alternatives—without direct comparisons.

The brand's new long-feature film brings the magic of folklore alive, as an elder's tales, revitalised through tech, inspire a new generation and reignite his sense of purpose.