Peter Adams is a Senior Reporter at Marketing Dive. He covers a diverse array of topics, with a focus on marketing and advertising, as well as arts and entertainment, particularly film and cinema. Peter's work has been featured in notable publications such as BioRxiv, The Sydney Morning Herald, and Yahoo Finance.
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Peter Adams' coverage is focused on retail, advertising, marketing, and digital platforms. His articles often include press releases and cited data. To effectively reach out to him, consider providing industry-specific data or insights related to retail trends, advertising strategies, marketing innovations or new developments in digital platforms.
As he doesn't have a specific geographic focus and covers various themes such as sports, content & publishing among others along with topics like product promotions and sales & marketing; you can tailor your pitches accordingly if they align with these areas of interest.
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Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.
By: Peter Adams
“What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.
By: Peter Adams
Sarah Moore, who joined in July amid a larger strategic revamp, discussed prioritizing channels like TikTok and podcasts to keep a finger on the pulse.
By: Peter Adams
'The Pearl Comb', written and directed by Ali Cook, marks his directorial debut and continues Ali Cook’s creative journey as a film maker. It follows the Ali Cook’s Directorial Debut 'The Pearl Comb' Explores Mystery and Medical Miracles in Victorian Cornwall
The ad-tech firm known for mobile gaming is scaling new bets in e-commerce after revamping its Axon engine with AI last year.
By: Peter Adams
Global Dragon Ball FighterZ tournaments in 2024-25 are delivering excitement across the esports landscape, capturing the intensity and strategic depth Dragon Ball FighterZ Esports Tournament 2024-25 vs. Kansas KO Rd: A Clash of Competitive Scenes and Betting Buzz
By: Peter Adams
“#TideTackles” is the brand’s most content-rich NFL effort to date with over 100 assets, and is the first to focus largely on unscripted material.
By: Peter Adams
The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.
Kris, a muscle-bound version of the Christmas icon, will highlight specific products, deals and services around key shopping windows like Black Friday.
By: Peter Adams
“Undercover Cups” shows reps going into McDonald’s, Burger King and Wendy’s — all Coke partners — to replace soft drink orders with Pepsi.
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