Kris, a muscle-bound version of the Christmas icon, will highlight specific products, deals and services around key shopping windows like Black Friday.
Peter Adams is a Senior Reporter at Marketing Dive. With a background in magazine journalism and English literature from the Medill School at Northwestern University, he covers a range of topics including marketing and advertising, arts and entertainment, and sports marketing, with a particular passion for film. Peter's work has been featured in notable publications such as BioRxiv, The Sydney Morning Herald, and Yahoo Finance.