Ritarshi Banerjee

The process can lead to a 20-40% rise in marketing ROI, on account of its ability to correlate martech stacks with an organisation's marketing strategy

Those who have won at the Cannes Lions know what it takes: Only 10% of the entries get shortlisted, 3% get a metal and less than 1% win the Grand Prix. Here are some award-winning campaigns from this year's festival.

Sumeet Bhojani, head – brand and strategic insights, Godrej & Boyce, talks to BrandWagon Online about the dos and don'ts of digital marketing, best marketing campaigns, and more

Around 93% of media buyers are planning to include in-game advertising methods by 2025

The company's revenue from operations grew from Rs 460.69 crore in FY22 to Rs 566.29 crore in FY23, as per ROC filings

Shyam Motwani, business head, Godrej Locks & Architectural Fittings and Systems, talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns, and more

By examining brain activity, marketers can identify the moments and components that elicit emotional responses

In the last year, Web Engage has invested, especially in expanding operations. It has grown substantially in the Saudi and Middle East regions.

In 1993, when Ramesh Chauhan, entrepreneur and promoter of the Bisleri brand of bottled water, sold his soft drinks business to Coca-Cola for $60

The FTAs that India is negotiating do have their chapters on investment facilitation. It wants investment protection to remain separate as the nature of trade and investment disputes are separate.