Ryan Barwick is a Reporter at Fortune. He covers a range of topics primarily focused on marketing and advertising, including the intersections of AI, data, and retail technology, as well as issues related to publishing and legal affairs. Ryan's work has been featured in Fortune and The Marketing Brew.
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Ryan's coverage revolves around advertising, technology, privacy, and cybersecurity. He frequently reports on industry partnerships, legal and policy regulations in the tech sector, and trends impacting sales and marketing.
To effectively engage Ryan with a pitch or commentary, consider offering insights into significant technological advancements in advertising or digital marketing. Additionally, providing expert analysis on emerging privacy concerns related to big tech companies like Google would likely capture his interest.
Given Ryan’s broad focus without geographic limitations, he may be receptive to international perspectives on topics such as advertising strategies or the impact of AI across different markets.
This information evolves through artificial intelligence and human feedback. Improve this profile .
The right-wing platform, which is partially owned by Donald Trump, has spent around $1 million on linear TV ads since August, according to iSpot.
Digital advertising companies are pitching tailored placement, and one exec says it marks “another nail in the coffin of the open web.”
By: Ryan Barwick
Yes, the agency’s managing partner has heard the criticism—and no, he’s not worried.
By: Ryan Barwick
Though it isn’t “Amazon Canada” anymore, advertisers are still warming to the platform.
In closing arguments, the DOJ claimed that Google is “once, twice, three times a monopolist.”
By: Ryan Barwick
“Many clients accept and even embrace principal buying,” IPG’s CEO recently said.
Factors including tariffs and M&A activity could tamp down growth next year, according to analyst Brian Wieser.
The pullback in 2024 comes as the broader EV market faces a number of challenges.
By: Jasmine Sheena, Katie Hicks, Ryan Barwick, Alyssa Meyers, Jennimai Nguyen
In-person connections “can often drive far more impact than any CTV or digital ad spot could,” one CMO told us.
By: Katie Hicks, Ryan Barwick, Jennimai Nguyen, Alyssa Meyers
“There’s a reason ROAS is a four-letter word,” one CMO told us.
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