Sara Karlovitch

“0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage.

With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy.

“Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.

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