Seb Joseph is the Executive Editor at [Employer]. He specializes in marketing and advertising, as well as publishing and media, with a focus on the intersection of business leadership and technology, including topics like AI, Twitter, TikTok, and Google. Seb's insights and analysis have been featured in Editor & Publisher (E&P) Magazine, Modern Retail, and Digiday.
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Seb Joseph's coverage primarily focuses on the advertising industry, with a special emphasis on ad tech, brand safety, and programmatic advertising. His articles often cite data and include expert commentary.
If you are considering reaching out to Seb Joseph for his coverage topics, providing access to relevant data or offering insightful expert commentary in the field of ad tech, brand safety, programmatic advertising or media agencies could help increase your chances of getting featured in his articles.
Given that Seb has no specific geographic focus mentioned and covers international stories within the advertising industry space globally would be beneficial.
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Skepticism is rooted in a long history of broken promises and hollow visions from the holdco C-suite.
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This article is part of a series exploring trends in marketing, media and media buying for 2025. More from the series →
By: Seb Joseph
Nowhere is this crossover sharper than in the creator economy, where marketing and entertainment collide.
By: Sam Bradley
Meta is borrowing a page from Elon Musk's X on free speech and censorship, but advertisers aren't hitting the panic button — yet.
When it comes to CTV, it's using a supply-side platform -- the tool publishers normally use to manage ad sales -- to buy ads directly, skipping the usual DSP route altogether.
The Trade Desk intends to acquire ad data firm Sincera, marking only its second acquisition since it launched in 2009 — a rare move for a company that usually builds, not buys.
In advertising circles, a quiet theory has been gaining traction: The Trade Desk, it's said, isn't exactly enamored with curation — a targeting strategy that could redirect valuable ad spend elsewhere.
Telcos and ad tech: the media world's messiest on-again, off-again relationship. T-Mobile's $600 million cash swoop for outdoor ad specialist Vistart is the latest reunion in this turbulent love story.
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