Shamita Islur

In this interview, Nipun Marya discusses iQOO's focus on Gen Z, covering the brand's marketing strategies, key partnerships, and festive plans for 2024.

Remember when ChatGPT, DALL-E and Midjourney's rise prompted tech leaders to sign a letter in a bid to pause experiments?

Industry leaders explore how the power of AI can create personalised and engaging festive campaigns, from predictive analysis to gamified experiences, and highlight the future of AI-powered advertising.

We explore how jewellery brands in India are innovating their festive marketing strategies, focusing on personalisation to cater to evolving consumer preferences amid rising gold prices, while celebrating both tradition and modern values during the festive season.

Pelki Tshering, CMO, Tanishq shares the secret sauce behind the brand's storytelling, its festive marketing efforts, the mediums that are helping reach the consumers, the use of personalisation and more.

The travel industry creatively tapped into consumer trends to encourage festive travel - be it in India or abroad. Travel platforms share how they tailored marketing strategies to resonate with India's festive travellers, focusing on themes like family reunions and stress relief through regional focus and rewards.

Brands show you advertisements based on your algorithms. Now, imagine them showing you ads based on your emotions. In this article, we explore the rise of Emotion AI, its potential in industries like marketing, and the ethical concerns surrounding the technology's ability to detect and interpret human emotions.

On November 6, 2024, Donald Trump emerged as the winner of the U.S. presidential elections. In this article, we decode how Donald Trump's return to the presidency could shape the future of AI, potential conflicts with tech companies, and the implications for innovation, regulation, and global leadership in the AI sector.

This Children's Day, creative minds in the advertising and marketing industry take a trip down memory lane, revisiting the advertisements that captured their imagination and became their childhood favourites.

Produced by the agency adam&eveDDB and directed by Taika Waititi, the ad tells the heartwarming story of a young boy who encounters an inquisitive octopus during a seaside vacation.