Shamita Islur

There's a new AI marketer in town–one that's not human. The marketing industry has seen the introduction of a new AI model called ‘Molly' which aims to handle end-to-end marketing campaigns independently.

While we await the final judgments, we break down everything that happened during the second trial on the ad tech monopoly from September to November 2024.

Tata Consumer Products' Puneet Das shares how Tata Tea Premium has leveraged emotions to drive engagement in its hyperlocal campaigns, the challenges faced and the key learnings that have helped shape its storytelling, the use of technology and more.

Leaders in the digital adtech space discuss the potential impact on digital advertising if Google is forced to sell Chrome, highlighting how it could reshape data access, competition, and media strategies in a post-Google dominance era.

The brand highlights its AirPods Pro 2's hearing aid feature, by bringing a father with hearing loss closer to his daughter during a heartfelt Christmas moment.

Australia recently banned social media for users under 16. We speak to leaders debating the effectiveness of a social media ban for teens and if India were to consider a ban, its potential implications and more.

In the ad, Urvashi Dholakia and Shweta Tiwari hilariously revisit their iconic Kasautii Zindagii Kay characters, with Komolika seeking styling advice from Prerna, leading to a playful exchange.

From witty takes on chess and checkmates to creative nods to his history-making win, here's a look at the brand creatives celebrating Gukesh D's victory as he becomes the youngest-ever World Chess Champion.

To deal with a problem, you need to address it from the root cause. While Australia has banned social media for users under 16, and several countries

Pranavi Chhikniwala, Head of Marketing, Zostel reveals how the brand is leveraging social media trends, its organic-first marketing strategy, and the lesser-known platforms that drive community growth during the peak travel period.