Shreyas Kulkarni

Padhi joined the agency in 2022 and Ghosh soon followed him. Together, they opened the agency's second branch in Mumbai and worked on some of the biggest brands in the country.

Little did the eatery expect to see the viral, meat-loving food critic salivate over its vegetarian fare. Shreyas Kulkarni

It’s an unexpected influencer collaboration, yet there’s no disclosure of a paid partnership. However, the video certainly feels like one.

In a bid to stand out in the World Health Day advertising battle, the direct-to-consumer (D2C) insurer, ACKO, enlisted tailors to remind people that prevention is better than cure.

They tell us how the chief of the Tata Group made them feel whether they've met him, or not.

It has never really advertised a drink collaboration, but seeing two young women order the drink after an influencer suggests it says a lot about the target audience.

It is the season of reality shows, so promotions matter almost as much as the show's content. And who better to teach virality than Rakhi Sawant herself?

Zomato's latest Diwali ad playfully takes a jab at India's love for hyperbole, as an in-house creative team helps ‘light up' the country from space with some sweet inspiration.

afaqs! has been the consistent leader online in reporting on the Indian marketing, advertising and media space since 1999.

Is it a novel way to keep users engaged on the app, or a calculated move to curb its image as a haven for catfishing scams?