Shreyas Kulkarni

For quite some time, consultancies enjoyed access to the boardroom and influenced a company; agencies were relegated to service providers. It is time for a change.

Pooja Baid talks about who's buying it, where they are, and why the brand is actually spending on media throughout the year.

The CEO of Dentsu Creative discusses why young agencies are creating outrageous ads, the lack of ad personalities, and Dentsu's integration push.

“In class and in life, there is no room for men who do not groom,” is the wise wisdom from the supermodel teacher.

A series of fun and light-hearted conversations with creative leaders. Here is Zlade’s creative head and brand director.

Old jingles, ads, TV, and film characters made a comeback this year. Shreyas Kulkarni Nostalgia was the toast of marketers across India in 2024.

A fun series in which we ask creative leaders about the not-so-serious aspect of their work life. Here's DDB Tribal's creative head.

The global head of Godrej Creative Lab talks about her experience at the in-house creative agency of Godrej Consumer Products Limited.

A fun series in which we ask creative leaders about the not-so-serious aspect of their work life. Here's TGTHR's Pragati Rana.

From allegations of plagiarism to a global indie leaving India forever, it was quite the year for ad agencies.