Shuchi Bansal

India, Nov. 29 -- For people watching several paid as well as free OTT video streaming apps, cable TV and other online channels on multiple devices, the

FMCG firms report a consumption slowdown in urban India, driven by food inflation and changing spending habits, highlighting a need for updated consumption data.

The Central Consumer Protection Authority of India (CCPA) is finalising draft rules on surrogate advertising of products like alcohol and tobacco that are not allowed to promote themselves in the media

Uday Shankar asserts TV's relevance in India despite declining viewership and ad spends, urging investment in quality content and tailored programming.

India, Dec. 27 -- As the year wraps up, it is time to take stock of the broad trends that marked the media and entertainment (M&E) industry in 2024 and what to expect in the future.

In 2024, the M&E industry saw major mergers, regional content growth, and streaming expansion, but faces challenges like talent shortages and competition.

Pickleball's popularity surges in India post-pandemic, attracting players from all walks of life and leading to new leagues and tournaments nationwide.

India, Jan. 10 -- The buzz around Hindustan Unilever Limited's potential takeover of the Jaipur-based direct-to-consumer (D2C) beauty brand Minimalist

It may be early days yet, but the global audience measurement and data analytics firm Nielsen is looking to tap the India market beyond the Global Capability Centres (GCCs) that it is setting up to service its international business

PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.