Shuchi Bansal

Publicis Groupe and Kantar recently unveiled a study on Gen Z to better understand Zoomers' interactions with categories like fashion, food and beverages, media, fitness and finance

Tata Consultancy Services tops Kantar's 2024 brand list, with Tata brands valued for trust and ethics, outlasting individual leadership, experts say.

India, Oct. 18 -- Research firm Kantar's September 2024 report on India's 75 most valuable brands saw IT services firm Tata Consultancy Services (TCS) top the list for a third year in a row.

India, Nov. 15 -- The recent announcement by Banijay Asia and Disney+ Hotstar to adapt NBCUniversal's iconic detective series 'Monk' for India, has

Indians prefer free short videos, boosting local apps like Moj and Josh. Users spend 45 mins daily, with ad revenue expected to grow significantly.

India, Nov. 29 -- For people watching several paid as well as free OTT video streaming apps, cable TV and other online channels on multiple devices, the

For people watching several paid as well as free OTT video streaming apps, cable TV and other online channels on multiple devices, the struggle to manage and pay for their entertainment\infotainment content is real

FMCG firms report a consumption slowdown in urban India, driven by food inflation and changing spending habits, highlighting a need for updated consumption data.

The Central Consumer Protection Authority of India (CCPA) is finalising draft rules on surrogate advertising of products like alcohol and tobacco that are not allowed to promote themselves in the media

Uday Shankar asserts TV's relevance in India despite declining viewership and ad spends, urging investment in quality content and tailored programming.