Shuchi Bansal

Retailers must enhance customer experience (CX) to avoid losing consumers. Genuine feedback, personalization, and understanding behavior are key to success.

Despite declining viewership, reality TV shows persist, with Banijay Asia launching a space exploration series to engage diverse audiences and advertisers.

A lot has been said about the impact the combined networks may have on India's entertainment industry given their market share and negotiating power over advertisers, content producers and distributors

Advertising is shifting to performance marketing, prioritizing sales over brand building. Experts stress the need for balance to enhance brand perception.

Quick-commerce (q-commerce) is rapidly growing, with 31% of urban shoppers using it for groceries, projected to reach $6 billion by FY 2025.

Publicis Groupe and Kantar recently unveiled a study on Gen Z to better understand Zoomers' interactions with categories like fashion, food and beverages, media, fitness and finance

Tata Consultancy Services tops Kantar's 2024 brand list, with Tata brands valued for trust and ethics, outlasting individual leadership, experts say.

India, Oct. 18 -- Research firm Kantar's September 2024 report on India's 75 most valuable brands saw IT services firm Tata Consultancy Services (TCS) top the list for a third year in a row.

India, Nov. 15 -- The recent announcement by Banijay Asia and Disney+ Hotstar to adapt NBCUniversal's iconic detective series 'Monk' for India, has

Indians prefer free short videos, boosting local apps like Moj and Josh. Users spend 45 mins daily, with ad revenue expected to grow significantly.