Sneha Medda

Falguni Pathak often called the 'Queen of Dandiya,' has become the defining cultural icon of Navratri, blending traditional Garba music with modern performances.

Red grabs attention, creates urgency, and reflects both tradition and innovation, making it a powerful tool in modern marketing.

With new product launches, localised strategies, and a focus on sustainability, beauty brands are aiming to connect with consumers and elevate their festive experience. Indian beauty brands share their marketing plans for this festive season.

Sahil Shah of Dentsu Creative and jury member for Social Samosa's 30 under 30, shares key leadership lessons on fostering passion and innovation in digital marketing.

Crumble Pakistan's Instagram is what happens when a dessert brand moonlights as a meme page, serving up unhinged memes, quirky characters, and relatable chaos. With cats, flirty desserts, and viral trends, they've mastered meme marketing, and their followers are eating it up.

In this series where we decode the social media strategies of digital brands, we explore how Sabhyata blends tradition with modernity.

Diwali narratives in campaigns are shifting from traditional themes of family and joy to more purpose-driven stories that reflect modern values.

Somasree Bose Awasthi discusses Marico's use of emotional storytelling in its festive campaigns to connect with consumers.

Diwali ads in 2024 struggled to break free from recycled narratives, relying heavily on predictable themes and leaving creative minds disappointed. Here's what they had to say.

Gen Z is bringing a refreshing, no-filter attitude to the workplace, from quirky email sign-offs to casual approaches to leave requests. Advertising seniors share their most memorable interactions with this unhinged generation.