Ubaid Zargar

The brand faced some harsh criticism over its rebranding. But it has redoubled its efforts with the recent revelation of the new Type 00 (pronounced Type Zero Zero) car.

The FMCG giant just revealed its premiumisation plans for India in some key categories including premium hair care, body wash, and more. Experts say D2C brands should worry.

The new campaign promotes Neeman's sixth-anniversary sale. The company's Chief Brand Officer (CBO) walks us through the overall marketing strategy and the company's ambitions.

A new report by Infosys reveals the makings of a modern marketer in the context of AI. Infosys' Senior VP and Segment Head of Marketing tells us more.

Ahead of Netflix's launch of Squid Game season 2 on December 26, 2024, the streaming giant has partnered with numerous brands to amp up the hype around the series.

Lauritz Knudsen, erstwhile L&T Switchgear, has become the Principal Partner of Mumbai Indians. This is the second Schneider Electric brand that is sponsoring an IPL team.

As 2024 comes to an end, here is a recap of Google's year, which saw some massive AI push, favourable ad revenue, and a series of legal clashes.

The ad is essentially a promotion of Apple's new 18.2 update for its Voice Memos app, which offers 'studio-level' recording capabilities and some new tech.

As we approach the end of the year, marketing leaders from across categories share their key lessons from 2024 and their expectations for 2025. Read on.

Experts from SBI, Arata, Bikanervala, and Ipsos India discuss the growing data privacy concerns in the realm of AI-led marketing at the afaqs! Customer First Summit.