Ubaid Zargar

Chopra joins Ranveer Singh and recently announced brand ambassador Deepika Padukon in the list of celebrities repping the battle royale game.

Mom’s Magic dives into the issue of inheritance inequality. ITC’s Ali Harris Shere explains why the brand chose this conversation for the festive season.

Pelki Tshering, the CMO of the brand that transforms every celebration into a jewelry moment, says Tanishq is in tune with India's festive pulse, from Akshaya Tritiya to Diwali.

The ad, created in collaboration with TBWA\Media Arts Lab, draws parallels between a striking performance by a weightlifter and Apple's latest chipset.

The brand has also unveiled a dedicated ad film to promote the bikes that are set to hit the markets in 2026. The EV offerings will first be available internationally.

It is fresh, it is clean, and it gets the message across. But it is also very atypical of the ads we've come to expect of the dental care category.

The ad features actor Arun Singh and influencers Agu Stanley Chiedozie and Juli Sharma, drawing inspiration from the widely celebrated horror-comedy flick Stree 2.

The ad film is an AI reinterpretation of the brand's iconic ‘Holidays are coming' ad, originally launched in 1995, but the visuals have left fans visibly angered.

The brand has revisited, reinvented, and reintroduced the tagline, with a modern spin. “Sirf ek Saridon, ab har dard se aaraam”, reads the new lyrics.

India's SFV market, driven by a highly monetisable consumer base, now makes up nearly 2% of total digital ad spends, reveals Redseer's latest report on the sector.