U.S. fast food chains including McDonald's, which spent the second quarter battling to pull in price-conscious diners, discovered discounts alone were no longer enough to keep them coming back.
Waylon Cunningham is a Fast Food Reporter at Reuters. He specializes in topics related to chain restaurants and franchises, delivery services, and restaurant innovation, while also covering broader themes in business and economics, including consumer behavior analytics and the local economy. Waylon's work has been featured in a variety of outlets, including San Antonio Report, Yahoo Finance, and USA TODAY.















