AdExchanger

SSPs are rushing to strike partnerships with DMPs that have embraced the supply side’s role in curation. For example, Permutive announced its curation partnership with Index Exchange during its Programmatic Summit in NYC last week.

As we close the books on 2024, we’ve noticed some trends over the past twelve months. Any of these could summarize the “theme” of 2024: the rise of AI, the debate over supply curation, the “will they, won’t they” around cookie deprecation. Together, these trends have laid the groundwork for what’s to come in 2025: It will be the year of empowerment for buyers through choice and control.

With just three days to go until Thanksgiving, the atmosphere for closing arguments in US v. Google on Monday morning in Alexandria was oddly festive.

“Privacy policies aren’t exactly picture books,” writes Justin Sherman, CEO of Washington, DC-based research firm Global Cyber Strategies, in Tech Policy Press.

There’s nothing like an approaching holiday to remind us that, out of all the screens in the modern American home, the television is still the most important one.

As a partner at law firm Reed Smith with a focus on ad tech and emerging technology, Nikki Bhargava fields a lot of questions from clients that start with the word “how.”

AdExchanger’s Daily News Roundup will return on Monday, December 2. Have a happy Thanksgiving!

Nothing new was shared during closing arguments in US v. Google on Monday in Alexandria, Virginia.

As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel offering a lifeline in a privacy-first world.

At long last, Meta appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns, according to three UK-based agencies, one affiliate network and two financial brand advertisers, all of whom spoke with AdExchanger on condition of anonymity.