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How to Write a Book Launch Press Release
Publishing a book is a monumental achievement in and of itself. However, if you want the book to be a sales success, you need to generate publicity. One of the most effective ways to get tha...
How to Write an Event Press Release That Gets Results [+ 3 Examples]
An event press release is used to advertise any notable, special event to the media. By distributing a press release for an event to relevant news outlets, you generate buzz, media coverage,...
How to Write a Product Launch Press Release [+ Examples and Tips]
The perfect product launch press release announces your latest innovation while making it sound like you’ve reinvented the wheel — again. And in a world where “groundbreaking...
5 ways to immediately save up to 50% on your PR spend
As a consequence, businesses are now looking for ways to cut costs and get a better return on investment in many aspects of their business. They are focusing on Public Relations as one of th...
How Much of Your Marketing Budget Should You Really Spend on PR? It’s A Lot Less Than You Think
It is vital to talk openly with your current agency (or, if you’re looking, potential agencies) about the results. You want to see performance goals (increasing mentions, features, lin...
