(833) 317-6278 How to Write an Award Press Release 2025 [Examples + Template]
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Has your company won a major industry award? Then it’s time to celebrate! It’s also time to craft an award press release — the best way to share the good news with investors and clients.
Whether it’s the entire company, a team, or an individual employee being recognized for excellence, issuing a well-crafted and well-timed press release generates media coverage and boosts your brand’s reputation.
But how do you create one that captures attention and highlights your success?
This guide provides clear examples and tips for writing a compelling award press release. From coming up with a catchy headline to emphasizing the importance of the award, you’ll learn how to showcase your accomplishment in a way that stands out.
Here’s what we’ll cover:
- What is an Award Press Release?
- How to Write an Award Press Release with Examples
- How to Distribute an Award Press Release
First industry award? New at writing press releases?
Don’t worry! Book a free consultation with a PR expert today. We can review what you have or give you best practice advice on how to write a great award press release for your business.
What is an Award Press Release?
An award press release is an official announcement shared with the media, stakeholders, and the public to highlight a company’s recent recognition or achievement.
It typically focuses on an award the business has won for things such as:
- Industry Excellence
- Innovation
- Leadership
- Community Impact
Why are Award Press Releases Important?
The purpose of the announcement is to generate publicity, enhance the company’s credibility, and showcase its success to clients, partners, investors, and potential customers.
Issuing an award announcement offers several key benefits for a company:
1. Builds Credibility
Winning an award shows that your company is recognized for its excellence in areas such as:
- Product Innovation
- Customer Service
- Industry Leadership
Sharing this recognition boosts your reputation and adds credibility to your brand.
2. Enhances Visibility
An award announcement can be distributed across various media channels, helping you reach a wider audience, including:
- Potential Customers
- Investors
- Partners
It’s a great opportunity for free publicity!
3. Boosts Employee Morale
Publicly celebrating an award acknowledges your team’s hard work, which increases motivation and pride within your company.
4. Attracts New Business
Showcasing awards sets you apart from competitors and creates interest from prospects who value working with recognized and reputable companies.
What Does an Award Press Release Include?
The press release includes details such as:
- The Name of the Award
- The Awarding Body
- Reasons for the Recognition
- Quotes from Company Representatives
A well-written award press release helps build brand awareness and reinforces the company’s position as a leader in its field.
Pro Tip: An impactful award announcement may also include information on how the award ties into the company’s mission or ongoing projects.
For more information on drafting an impactful press release, read our article: How to Write a Press Release for Great Results [Examples + Tips]
How to Write an Award Press Release
Writing a press release involves several key steps to ensure your announcement is professional, engaging, and informative.
Here’s a step-by-step guide using a recent ScienceLogic® award announcement as an example:
1. Title: Craft a Compelling Headline
Your headline should grab attention and clearly state the main news — your company has won an award. Keep it concise but highlight the significance.
2. First Paragraph: Open with a Strong Lead
In the first paragraph, summarize the key points — what the award is, when it was awarded, who awarded it, and why your company was recognized. This gives readers an immediate understanding of the news.
3. Second and Third Paragraphs: Provide Award Details
Explain the award in more detail. Include information about the organization that presented it, the criteria for winning, and why it matters in your industry. This adds credibility to your accomplishment.
4. Include a Quote
Add a quote or two from company leaders, such as the CEO or a department head, expressing pride and enthusiasm for the award. This personal touch gives the press release a human element.
5. Additional Paragraphs: Further Highlight Your Company’s Achievement
Describe why your company earned the award, focusing on key products, services, or initiatives that led to the recognition. Be specific about how your company stands out.
6. Add a Call to Action (CTA)
Encourage readers to learn more by visiting the awarding body’s website, your website, checking out your products, or connecting with your company for further information. In this example, ScienceLogic® urges readers to visit Inc.’s website for more info and new content.
7. End with a Boilerplate and Contact Info
A boilerplate is a brief paragraph at the end that gives background information about your company, such as when it was founded, its mission, and key achievements.
The boilerplate is followed by contact details for the person in charge of media inquiries — name, title, and email address.
Bonus Tips and Template
Write it like a news article. As shown in the previous example, an award press release highlights the most important information at the beginning while subsequent paragraphs offer supporting details of tapering importance.
To ensure you’ve structured your press release correctly, use the first paragraph to answer The 5 Ws that pertain to the award and its recipient:
Award Press Release Template
To simplify the process, we’ve created an award press release template that you can copy and follow as needed:
[Company Name] Named Winner of [Award Name & Year]
The award is in recognition of… [provide short description]
[City, State – Date] – [company name] today announces it has won the [award name & year]. [Finish this paragraph with other high-level information regarding who, what, when, where, and why].
[Award Name] was created in [inaugural year] to honor and recognize companies for outstanding achievements in [field]. [Provide more information about the award itself here].
[Award Organization Name] has recognized [company name] for its outstanding achievements in [field]. [Provide more information about the company’s success and why it was chosen].
“We chose to honor [company name] with the [award name] in recognition of their tireless efforts in [field],” said [award presenter].
[Company Name] is the [numbered] recipient of this award, joining previous winners like [past recipient] and [past recipient].
About [Company Name]
[Provide the company’s boilerplate here].
About [Award Organization Name]
[Provide the organization’s boilerplate here].
Contact Info
[Provide the name and email of the PR contact]
Pro Tip: By following these steps, you’ll create a polished, informative, and engaging award announcement that effectively showcases your company’s achievement and builds your brand’s reputation.
Want to learn more about formatting a press release? Read our guide: The Must-use Industry Press Release Format
How to Distribute an Award Press Release
Once you’ve finished your press release, the next step is distribution. How you submit your award announcement is key to maximizing its reach and impact.
There are two main ways to get your news out:
- Using a press release distribution service.
- Reaching out to journalists directly.
Each method has its advantages and disadvantages.
Press Release Distribution Services
Using a press release distribution service allows you to quickly reach a large, diverse audience by publishing your release on multiple media channels and news websites. This method is especially useful if you aim to reach a broad, general audience and don’t have an established media network.
Pros
- Instant Access to a Vast Network of Outlets
- Automation of the Publishing Process
- Reliable Tracking Metrics
Cons
- Potentially Expensive
- Lack of Personalization
Pro Tip: Distribution services are best when you want high visibility and quick publication but aren’t looking for tailored media attention.
Learn more about press release distribution services here: Your Guide to Press Release Distribution Services
Contacting Journalists Directly
Reaching out to journalists directly is a more personalized approach to distributing your award press release. This method is ideal when your award has specific industry relevance.
Pros
- Cost-effective
- Targeted Pitching
- Build Long-term Media Relationships
Cons
- Time-Consuming
- No Guaranteed Coverage
Pro Tip: Directly contacting journalists is best when you want to engage journalists on a deeper level and establish ongoing relationships that could lead to future media opportunities.
Want more info on press release submission? Read our article: The Ultimate Press Release Submission Guide
Key Takeaways
Now, you’re ready to spotlight your company’s recent achievements and share them with the world. Get out there and craft a clear, engaging announcement with a strong headline, key details, meaningful quotes, and a call to action!
Whether you choose a press release distribution service for wide reach or direct journalist outreach for a personalized approach, how you distribute it will help maximize your story’s impact. Each step — from drafting to distribution — plays a role in showcasing your success and reinforcing your brand’s credibility.
Just follow this guide to create an award press release that not only celebrates your award but also builds trust with customers, partners, and industry stakeholders. Book a free consultation with us for more expert insights and guidance on your next press release.
