Once you’ve written the perfect press release, there are typically only two options to get that announcement to the right media outlets, and hopefully in front of the right audience. One is pitching...
Once you’ve written the perfect press release, there are typically only two options to get that announcement to the right media outlets, and hopefully in front of the right audience. One is pitching directly to journalists yourself, the other is using a press release distribution service.
In this guide, we’re going to review the best press release distribution service options for 2022, and what you can do to weigh those options and choose the best one for your press release.
What makes a good press release distribution service?
In order to choose the most suitable press release distribution service for your needs, you first have to research the key features each platform offers, as well as its reach.
We suggest ultimately weighing your decision on these following factors:
Does it reach your target audience?
Always consider whether a distribution service can actually reach your target audience or not. If your press release isn’t going to reach its audience, it’s already a waste of time.
For example, find out if the distribution service caters to your relevant industry, or if they fit the right niche. Many press release distribution services are very focused on B2C, so therefore they might not be the best option for reaching a B2B audience.
What features does it offer?
Features like being able to choose media targets and tracking performance are a couple of the more important options you should be on the lookout for. These can help get your message in front of your audience, as well as measure the success of your press release’s distribution.
Is its price reasonable?
Each distribution service’s pricing is different. Many platforms also charge extra for added features, such as the use of visuals or links in a press release.
Always carefully consider the most important goal with your press release, and if the features available help you reach that goal and the price matches the benefits.
What are the top services for press release distribution?
To save you the extensive research, we’ve gone ahead and compiled the top 5 press release distribution services this year, along with an overview of their services. By comparing their reach, features, and pricing perhaps makes it easy to decide which one fits your needs.
EIN Presswire is one of the best press release distribution services due to an ability to target specific audiences both domestic and international for a reasonable cost.
Combined with wide reach, easy interface, and a speedy editorial process (only an hour!), this makes it one of the best available options for anyone. However, one disadvantage of using this platform is that they don’t offer press release writing or proofreading services.
Targeting by industry and location
Press release distribution internationally in any language
Quick editorial process
Detailed performance tracking
Free embedded video/pictures
High word count (700+)
Basic – $99.95 per 1 press release
Pro+ – $399.00 per 10 press releases
Corporate – $999.00 per 50 press releases
Target industries: Comprehensive political, economic, business, and industry news for every country and 80 industries
Turnaround time: Same day (1 hour weekdays & 6 hours weekends)
Distribution list: 100+ major news and media sites including The Associated Press/AP Wire, Nexstar, Google News, ABC, NBC, FOX, CBS, and CW affiliate sites
Customer support: Phone and online support available
eReleases is a press release distribution service catering specifically to small businesses, with a wide reach (250+ news and media sites) and a massive journalist database.
The platform is costly compared to other distribution services, but their database (1.7 million contacts) is highly extensive. eReleases offers the possibility to send your release directly to the inboxes of thousands of these contacts for an additional price.
Targeting by industry
Strong journalist database and network
High-ranked writing services
Buzz Builder – $299 per 400-word press release
Newsmaker – $399 per 500-word press release
PR Pro – $599 per 600-word press release + premium delivery to specific influencers
Target industries: None
Turnaround time: Next day
Distribution list: 250+ major news and media sites including NYT, Washington Post, ABC, NBC, and FOX
Customer support: Personalized phone and online support available
So there you have it—the best press release distribution services this year. Another topic, however, is whether they’re actually a good option for press release distribution at all.
At Intelligent Relations, we’ve handled the drafting and distribution of hundreds of press releases for clients and we can say from experience that, though it takes more time to pitch directly, it’s more effective in terms of press release publishing success rates.
We believe creating personal relationships with media contacts, combined with the use of cutting-edge technology, is the key to the most effective and most efficient PR. If you’d like to know more, don’t hesitate to get in touch.
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