9 Construction Marketing Trends to Help Build Your Strategy (+ Tips & Examples)

By Intelligent Relations Team

December 5, 2023

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Construction is an essential industry many communities and economies rely on. Yet, while construction is in high demand, even bricks and mortar need a bit of buzz.  

That’s because you can’t build a reputation on what you’re going to do. It’s all about showcasing those concrete achievements. That’s where construction marketing comes into play.

If marketing isn’t your forte, you may find yourself struggling with integrating new tech, reaching the correct target audience, and keeping up with changing construction trends and geographic variations.

Not to mention that the construction industry is also sensitive to economic changes. This can impact your marketing budget and require you to find cost-effective strategies.

These challenges require an innovative marketing approach. To help you stay ahead of the curve, we’ve compiled 9 of the most relevant construction marketing trends for 2024.

Plus, this article includes marketing ideas, examples, and tips that can help you leverage these trends.

Our Top 9 Construction Marketing Trends

• Public Relations
• Thought Leadership
• Sustainability
• Content Marketing
• SEO
• Email Marketing
• Digital Events and Webinars
• Customer Reviews
• Social Media

1. Public Relations Builds a Strong Reputation

In the construction industry, reputation is key. That’s why public relations (PR) is one of the most important construction marketing trends. 

PR helps in building and maintaining a positive public image. This is important for attracting clients, investors, and partners. 

The construction sector often faces challenges that can impact a company’s reputation. This includes project delays, accidents, or legal issues. Effective PR strategies help in managing these crises by communicating transparently.

Construction projects often impact local communities. PR can also assist in managing community relations. This can help your construction company gain support for projects.

To leverage PR as one of your construction marketing trends, use it to showcase unique or challenging projects. This demonstrates your expertise and innovation, attracting attention in the industry.

You should also establish relationships with local journalists and media outlets. Share unique stories about your construction projects, community involvement, or innovations. 

Below, you’ll find an example of our PR tool. Preston can help you connect with the right journalists and get the word out about your construction company:

Pro Tip: You should also use PR to prepare for a potential crisis. Be sure to swiftly respond to issues that could impact your reputation. You can do this by releasing statements addressing an issue and demonstrating how you’ll resolve it.

Putting a PR strategy in place can be challenging and time-consuming. Book a free consultation to find out how we can save you time and resources. 

Ready to get started on your own PR strategy? Well, you’ll need a plan. Find out how to make one with our dedicated guide: How to Write an Effective PR Plan [Tips + Examples]

2. Thought Leadership Showcases Your Expertise

Thought leadership is one of the most overlooked construction marketing trends. But it shouldn’t be. That’s because it helps construction companies establish a reputation as experts in their field. This reputation can increase trust among clients, stakeholders, and the industry. 

Clients and partners are more likely to engage with a company that’s recognized for its expertise. This can lead to more significant projects and collaborations. In fact, most customers recognize brands with strong thought leadership strategies.

Top professionals want to work with construction companies that are leaders in their field. Plus, a company known for its thought leadership is more likely to attract and retain skilled employees.

To make thought leadership part of your strategy, regularly publish insightful articles and case studies. They should highlight your unique solutions and innovations in construction. 

Share success stories and challenges from your projects. Authentic stories resonate with audiences, showcasing your practical knowledge and experience.

Here is an example of what thought leadership looks like in the construction industry from a founder of a construction company: 

Pro Tip: Thought leadership isn’t just about  making content. You can also actively participate in events, podcasts, online forums, and social media groups related to construction. Share your knowledge, answer questions, and engage in conversations to establish a strong presence.

Want to see how thought leadership works as a marketing strategy? Check it out: Unlocking the Power of Thought Leadership Marketing (Benefits + Best Practices)

3. Sustainability – Showcasing it Increases Consumer Interest

There’s a reason why sustainable practices are among the top construction marketing trends. Embracing it in construction projects can enhance your company’s reputation. 

Modern consumers and businesses are increasingly environmentally conscious and prefer to engage with companies that demonstrate a commitment to sustainable practices. This positive image can lead to increased customer loyalty, attracting both new and repeat business.

Additionally, embracing sustainability can give you a competitive edge over companies that haven’t embraced it. This also allows you to stand out in project proposals and bids.

To demonstrate sustainability, promote the use of sustainable materials in your construction projects. Emphasize their long-term benefits and environmental impact to appeal to eco-conscious clients.

Also, publicize your efforts in minimizing construction waste through recycling and efficient resource management. Highlight your role in promoting sustainable development. 

Below, you’ll find an example of how construction companies convey their sustainability practices:

Pro Tip: Feature projects that incorporate energy-efficient designs and tech. This demonstrates your commitment to reducing carbon footprints and can attract clients looking for green solutions. Also consider getting sustainability certifications to give social proof to your efforts.

4. Content Marketing Gives Your Brand a Boost

Content marketing helps to increase visibility and brand recognition. And regularly updated content can improve your construction company’s online presence. This makes content marketing one of the top construction marketing trends. 

The construction industry often involves complex projects and technical details. Content marketing allows you to educate your audience about these complexities.

Plus, informative content can attract potential customers at the top of the sales funnel. You can provide valuable information to nurture these leads through the sales funnel, converting them into customers.

How do you jump on great content marketing as one of your 2024 construction marketing trends?

A great place to start is to develop detailed case studies of significant projects. These stories demonstrate your expertise and successful track record.

Next, you’ll want to create educational and informative content about construction processes, material choices, and industry trends. This positions your company as a reliable source of knowledgeable in the construction industry.

Here is an example of construction content marketing from Bechtel’s blog: 

Pro Tip: When creating content, details count. Use high-quality images and videos. If they are of your projects, consider using media to highlight things such as before-and-after transformations, progress timelines, and unique construction techniques.

Ready to start on your content pipeline? Then you might want to check out the top trends for content marketing: 7 Top Content Marketing Trends 2024 [+ Tips and Tricks]

5. SEO – Get Noticed on Google and Drive Organic Traffic

If you want to attract customers, your construction company must be front and center on Google. That’s why search engine optimization (SEO) is one of the top construction marketing trends.

SEO enhances online visibility, attracting organic traffic and potential clients actively searching for construction services like yours. 

Plus, effective SEO also builds credibility and trust, as higher search rankings are often associated with industry authority and expertise. 

How do you get started with SEO as one of your construction marketing trends?

Research and incorporate construction-specific keywords throughout your website. This helps improve search rankings in your niche.

Focus on local SEO strategies by including location-specific keywords and phrases – e.g., “construction company in Denver.” Register your business on Google My Business and other local directories to increase visibility in local search results. And make sure that your NAP (Name, Address, and Phone Number) information is consistent across all platforms.

Here is an example of how SEO looks when searching for construction companies:

Pro Tip: Ensure your website is mobile-friendly. Google expects the websites it ranks to be mobile-first. Plus, a significant number of searches occur on mobile devices. A responsive design improves user experience and helps boost search engine rankings.

Ready to start with SEO? Get more SEO tips and ideas by reading our article: 9 Essential Search Engine Marketing Trends for 2024 (+ Tips and Examples)

6. Email Marketing – Build Lasting Relationships

Due to its effectiveness in building relationships with clients, email marketing is one of the leading construction marketing trends. 

It allows personalized communication, targeting specific audiences with tailored messages. These messages may include information about services, projects, or industry updates. 

This strategy enhances brand visibility, keeping your construction company at the forefront of clients’ minds. Plus, it’s cost-effective and offers higher ROI when compared to other digital marketing methods. 

Email marketing also provides measurable results. This enables you to track opens, clicks, and conversions. You can use these metrics to refine your strategies for better engagement. 

Start by categorizing your email list based on client types. This can include homeowners, contractors, or architects. Tailor your content to match their specific interests and needs.

Regularly share your successful projects and client testimonials. Also, provide useful information like construction tips, industry trends, or regulatory updates.

MailChimp is one of the most popular email marketing platforms. Here is an example of how it works: 

Pro Tip: End your emails with clear, compelling calls to action. They should guide recipients toward your website, service inquiries, or project consultations. This helps convert readers into potential clients.

Want to add email to your mix? Need some more email marketing tips? See our article: 8 Email Marketing Trends and Best Practices for 2024 [+ Tips]

7. Attend Digital Events and Webinars to Engage with Your Audience

Digital events and webinars facilitate direct engagement with a global or local audience, placing them among the top construction marketing trends. 

These events offer cost-effective, scalable platforms to showcase new products, technologies, and industry trends. They often include interactive features such as Q&A sessions and live demos. These features enhance the customer experience and foster real-time feedback. 

These virtual tools also enable valuable networking opportunities. Using them can lead to new partnerships and collaborations.

When using digital events and webinars as one of your construction marketing trends, don’t go it alone. Invite renowned construction professionals or thought leaders in the industry as speakers. Their insights add credibility and attract a wider audience.

Emphasize high-quality visuals and virtual tours of construction projects. Visual storytelling showcases your work’s quality and innovation.

You can find tons of webinar ideas in the construction industry at ForConstructionPros.com. Here is an example of a construction webinar: 

Pro Tip: Include polls, Q&A sessions, and live demonstrations in your events. This engagement keeps the audience invested and facilitates real-time feedback.

If you’re interested in doing other kinds of video marketing activities, you’ll want to check out our article on the top trends: Top 10 Video Marketing Trends for 2024 [+ Tips]

8. Customer Reviews Build Trust Through Social Proof

Customer reviews are one of the most important construction marketing trends. They build trust and credibility through positive testimonials.

Reviews from satisfied clients serve as powerful endorsements, showcasing your company’s expertise and reliability. They also enhance online visibility, as they often improve search engine rankings. 

Plus, customer feedback provides valuable insights into your company’s strengths and areas for improvement. This can guide better business practices in the future. 

Customer reviews also create a personal connection to clients. Prospective clients see real-life examples of your company’s work. This increases the likelihood of them choosing your business for their construction needs.

Want to leverage customer reviews? 

Try requesting them from satisfied clients post-project completion. Then, display customer testimonials on your website and social media profiles.

Also, include positive reviews in your marketing materials. Client stories and quotes add authenticity and relatability to your promotional efforts.

Here is an example of what a construction customer review looks like: 

Pro Tip: Engage with reviews, both positive and negative. Timely and professional responses to negative feedback demonstrate your commitment to customer satisfaction and continuous improvement.

9. Social Media Expands Reach and Targeting

Social media offers you greater reach and targeting capabilities than other channels, making it one of the top construction marketing trends for 2024. It enables you to promote your projects, expertise, and testimonials to a broader audience. 

Active engagement on social media platforms also enhances brand visibility and credibility. Your company can directly interact with customers, gather feedback, and respond to industry trends. 

This approach boosts customer trust and significantly contributes to building a strong online presence. 

Try using social media channels to post high-quality images and videos of your construction projects. Highlight unique aspects, progress updates, and completed works. 

To reach more potential customers, you can use social media’s targeted advertising features in specific locations or industries.

Need an example of how to use social media as one of your construction marketing trends? Check out Turner Construction Company’s Facebook page:

Pro Tip: Actively participate in online discussions related to construction. Respond to comments and questions on your posts to foster community engagement and show your expertise.

Get more social media tips and ideas by checking out our article: 9 Top Social Media Marketing Trends Taking the World by Storm

Key Takeaways on the Latest Construction Marketing Trends

Even in a high-demand sector such as construction, effective marketing is crucial. Potential customers often want to see your tangible accomplishments before committing.

Strategic marketing allows you to show off accomplishments while distinguishing your services from those of other construction companies. Plus, staying updated on new construction marketing trends and technologies gives you an extra competitive edge.

Another added bonus? These trends allow you to manage unpredictable budgets and maximize your ROI. At the end of the day, leveraging the latest construction marketing trends allows you to make the most of your resources and efforts and increase your bottom line.

Not sure how to integrate these PR and marketing strategies into your current mix? Let us help! Simply book a free consultation and we’ll look at how best to upgrade your strategy.