How to Write a New Business Press Release [Examples and Tips]

By Intelligent Relations Team

September 24, 2022

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Writing a press release for your new business is a momentous step in your latest venture. It’s your chance to share your story, grab attention, and let the world know what you’re bringing to the table. 

Beyond simply announcing the news, your new business press release needs to be clear, engaging, and informative. An impactful announcement highlights what makes your business unique, answers key questions quickly, and grabs the attention of journalists with a compelling hook. 

Whether you’re launching a new product, opening your doors for the first time, or sharing a milestone, we’ll walk you through the crucial steps of crafting a press release that stands out and gets results. Now, let’s get down to business! 

Here’s what’s covered:

• What is a New Business Press Release?
• When to Write a New Business Press Release
• How to Write a New Business Press Release 
• How to Publish a New Business Press Release

What is a New Business Press Release?

A new business press release is a formal announcement sent to media outlets to share the news about a company’s launch or a new product, service, or initiative. This type of press release introduces the business to the public, communicates its unique value, and highlights key details that make it newsworthy.

An impactful announcement not only generates media coverage, it attracts potential customers or partners and builds brand awareness. It’s often the first impression the public and media have of the business, so it needs to be clear, compelling, and informative.

What’s Included in a New Business Announcement?

A new business announcement includes essential information such as:

• Who the business is (name, founders, background)
• What the business offers (products, services, or mission)
• When it’s launching or open for business
• Where it operates (location or areas served)
• Why it matters (how it addresses a need or solves a problem)

These key points are the 5 Ws and should be answered early in the announcement. 

Why Do New Business Announcements Matter?

New business announcements are important because they help a company make a strong first impression and reach a wide audience right from the start. 

Here’s why they’re so valuable:

1. Builds Brand Awareness: Launch press releases introduce the business to the public, helping people recognize the brand and understand what it offers.

2. Attracts Media Attention: A well-crafted press release catches the eye of journalists, bloggers, and influencers, leading to media coverage that amplifies the brand’s visibility.

3. Reaches Potential Customers: Press releases are often picked up by news outlets and business blogs, putting the new business in front of potential customers who are reading or watching the news.

4. Establishes Credibility: Announcing the business professionally creates a sense of legitimacy and confidence in the brand, especially if it’s featured in reputable outlets.

5. Boosts SEO: Many online news sites publish press releases, which improve search engine ranking and help people find the business online.

Pro Tip: To optimize press releases for SEO, include relevant keywords naturally in the headline and first paragraph to improve search engine visibility. Also, link strategically to your website and use multimedia (images or videos) to increase engagement and shareability.

For more info on the importance of PR SEO, read our article: PR SEO: Synergy for Success [Tips, Tactics, and Best Practices]

When to Write a New Business Press Release

You should write and distribute a new business press release 2-4 weeks before your business officially opens. 

Types of new businesses that benefit from launch announcements include: 

1. Local Businesses

Restaurants, retail stores, or service-based companies benefit from press releases by attracting local customers. 

• A new bakery might issue a press release about its grand opening, leading to local news coverage that draws curious customers and food lovers.

2. E-commerce Brands

New online stores or product lines can use press releases to reach broader audiences and generate online sales. 

• An eco-friendly skincare line might issue a press release about its launch, which could attract attention from sustainable lifestyle blogs and beauty influencers.

3. Tech Startups

Startups launching innovative products or services grab media attention through announcements. This leads to features in tech publications or even potential investor interest. 

• A software startup releasing a new app gains visibility on sites like TechCrunch or Product Hunt.

4. Nonprofits and Charities

These organizations use press releases to promote awareness for their mission, events, or fundraisers, helping them reach potential donors and volunteers. 

• A new animal shelter might announce its opening with a press release, bringing in local supporters and media coverage.

Pro Tip: Placing an embargo on a new business press release allows journalists time to prepare in-depth coverage. It also builds anticipation by coordinating simultaneous media releases, maximizing the impact of the launch, and potentially generating a wave of coverage. 

Learn more about embargoed press releases here: Embargoed Press Release Guide 2024 (+ Examples and Tips)

How to Write a New Business Press Release

Crafting a new business press release involves a specific format and strategic elements to make the announcement clear, compelling, and impactful. It needs to catch the eye of busy journalists and hold their attention with a captivating hook. 

Here’s a breakdown of the process using a recent Matter Brands launch announcement as an example:

1. Title: Start with a Strong Headline

Write a short, catchy headline that conveys the essence of the announcement. Make it interesting and informative, while highlighting what makes the news unique.

2. Include a Subheading (Optional)

Use a subheading to provide a bit more detail or context to support the main headline. It should further entice the reader to keep reading.

3. First Paragraph

The first paragraph is crucial. Quickly answer the 5 Ws. Explain the significance of your launch or announcement to capture attention right away.

4. Second and Third Paragraphs

Go deeper into the details in the body. Share the story behind your business, describe your products or services, and explain what sets your business apart.

5. Include a Quote

A quote from the founder or another leader adds credibility and a personal touch. Choose a quote that reflects the brand’s personality and emphasizes the significance of the launch.

6. Additional Paragraphs

Elaborate on the new business with additional details and any relevant background information. These additional paragraphs help build a compelling narrative around the new business, painting a clear picture of its identity, purpose, and place in the market.

7. Boilerplate

A boilerplate is a brief, standardized paragraph at the end of a new business press release that gives readers a quick overview of the company and provides essential information about the new business.

The Importance of a “Hook” + Bonus Tips

A compelling hook grabs attention immediately and sets the tone for the rest of the press release. The hook should clearly convey why the news matters and how it’s unique. 

This is especially important in competitive industries, where journalists are sorting through numerous press releases. A strong hook helps ensure your release stands out and keeps readers engaged.

Bonus Tips for Writing a New Business Announcement

• Focus on Newsworthiness: Highlight what makes your business launch relevant or exciting — whether it’s an innovative approach, a solution to a problem, or a trend-driven idea.

• Use Quotes Strategically: Adding quotes from key people, like the founder or CEO, can add credibility and give a personal touch.

• Keep It Concise: Aim for 300–400 words — press releases are meant to be brief and to the point.

• Optimize for SEO: Incorporate relevant keywords naturally to improve online visibility.

• Proofread and Edit: Double-check grammar, spelling, and clarity to ensure a polished final product. Use the journalist-preferred AP style for your announcement. 

Pro Tip: Follow this format and emphasize a strong hook to craft an engaging new business press release that attracts attention and communicates your new business’s value effectively.

Want to learn more about press release formatting? Read our guide: The Must-use Industry Press Release Format

How to Publish a New Business Press Release

Distributing a new business press release effectively is key to getting media coverage and reaching your target audience. There are two main ways to do this, each with their own advantages and disadvantages:

• Use a Press Release Distribution Service: Services like PR Newswire, Business Wire, or GlobeNewswire distribute press releases widely to news outlets and journalists. This can help increase visibility across multiple platforms.

• Contact Journalists Directly:  Research relevant journalists and send them personalized emails with the press release. Tailoring your approach increases the chance of coverage, especially from niche or industry-specific media.

Bonus Tips 

Use all possible distribution options at your disposal to maximize visibility. Consider supplementing one or both of the main publishing methods by:

• Leveraging Your Network: Share your new business press release with business partners, investors, or local organizations that might amplify it on their channels.

• Posting on Your Website: Publish your announcement in a dedicated section on your website. This helps with SEO and gives journalists an easy way to access your news.

• Sharing on Social Media: Announce the news on your social media channels, and link to it on your website or relevant publication. This extends the reach of your news and invites followers to engage.

The Importance of Timing

Timing has a significant impact on the success of your new business press release. Some crucial things to consider when it comes to press release timing include:

• Optimal Days and Times: Sending press releases on Tuesdays, Wednesdays, or Thursdays, ideally mid-morning, gets better response rates. Avoid weekends and late Fridays, when journalists are less likely to be monitoring emails.

• Coordinating with Relevant Events: Timing the release to align with industry events, seasonal trends, or even upcoming news can increase its relevance and likelihood of being picked up.

• Building Anticipation with an Embargo: An embargoed press release gives journalists time to prepare coverage and builds momentum for the official announcement.

Pro Tip: Strategic submission and combined methods enhance the reach and impact of your press release, giving it a better chance to stand out and reach your intended audience effectively.

For more info on how to submit a press release, read our article: The Ultimate Press Release Submission Guide How to Send a Press Release 2025: The Ultimate Guide (+ Examples)

Wrapping Up

With the right approach, crafting a new business press release is an exciting way to share your big news! 

Think of it as a very short story about why your business matters and why people should take notice. Just keep it clear, concise, and packed with details that make it pop — from a catchy headline to an engaging quote that adds a personal touch. 

Now that you know the ropes, it’s time to get creative and make your launch unforgettable. Follow the format, focus on your hook, and submit strategically to media outlets. Soon, your story will be ready to hit inboxes and news feeds, spreading the word and building buzz everywhere. 

If you’re still having trouble, let us help! Simply book a free consultation for expert insights into starting or improving your new business announcement.