Alyssa Boyle

Third-party cookies may not be disappearing this year, but alternative targeting solutions like contextual advertising are still top-of-mind for marketers.

Every year, the Consumer Electronics Show in Las Vegas is rife with dealmaking and company launches.

Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.

The annual Consumer Electronics Show (CES) in Las Vegas is a popular destination for streaming TV publishers and video currency vendors to jumpstart the year’s dealmaking and, to some degree, prepare for the upfronts. Upfront planning seems to start earlier every year.

On Monday, T-Mobile announced plans to acquire Vistar Media, an ad platform that specializes in digital out-of-home (DOOH). T-Mobile will pay approximately $600 million in cash and expects the deal to close in the next couple of months pending regulatory approval.

In TV Ad Land, the road to streaming media convergence still stretches far into the distance.

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner.

The explosion of connected TV advertising over the past few years kickstarted a mad rush for user data and programmatic partnerships for better video ad measurement. This surge ultimately landed content measurement on the backburner.

Its overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%. Netflix added 19 million subscribers in the fourth quarter alone, far surpassing Wall Street’s expectations of 9.8 million and bringing its total to 302 million global subs.

Nielsen wants to regain its reputation as a fully accredited TV measurement service.