Alyssa Boyle is an Associate Editor for The Hoops News and AdExchanger. With a focus on advertising technology and the media industry, Alyssa writes articles covering topics such as connected TV, programmatic advertising, and the latest trends in streaming and television measurement.
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Alyssa Boyle's coverage primarily revolves around content and publishing, with a specific focus on connected TV (CTV), programmatic advertising, TV measurement, and the streaming wars. She tends to heavily rely on press releases and data citations for her articles.
Given her reliance on press releases and data citations, she may be open to receiving pitches from companies or organizations that can provide proprietary data insights related to CTV, programmatic advertising, or TV measurement. Additionally, experts in these fields who can offer unique perspectives based on their experience might catch her attention.
As Alyssa does not have a specified geographic focus but covers industry-wide developments extensively; therefore international stories relevant to CTV initiatives or advancements in programmatic advertising could also be of interest to her.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Political ad spend is projected to surpass $12 billion in the US ahead of the 2024 presidential election, a 29% jump from the 2020 election season, according to eMarketer.
On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.
Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for commercials are much more consistent across channels.
By: Alyssa Boyle
Although open programmatic ad spend has only grown marginally since 2021, it should luckily lose less advertising market share over time.
Ahead of the impending US election, political ad spend is proliferating in swing states.
It’s always Pride Month for Revry, an LGBTQ+-owned-and-operated streaming platform that focuses on queer creators.
Have you ever donated to a political campaign and wondered where the money went?
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan.
While you were busy digesting this week’s OMG-IPG megamerger news, there was another acquisition you might have missed.
Global ad spend on connected TV is expected to surpass $30 billion in 2024, according to eMarketer. That’s a 22.4% increase from $24.6 billion last year.
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