Anthony Vargas

A Google breakup could lead to a more fragmented market, with multiple smaller entities competing for ad space. This will almost certainly result in increased competition and higher ad rates for publishers.

News Corp’s digital media business has “evolved” away from its reliance on the “volatile” digital advertising market, its chief executive Robert Thomson told investors.

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

In-game advertising is uncharted territory even for brands that consumers associate with gaming.

The deal is a “platform investment,” in which private equity firm Inverness Graham sees Alliant as a foundation to build on.

CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity.

What will it take for advertisers to actually buy campaigns based on attention metrics?

Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges – as a mere challenger.

Does the incoming Trump administration and RFK Jr.’s potential appointment as the head of Health and Human Services (HHS) spell the end of TV drug ads?

The attention market is heating up, leading to an arms race as platforms build attention measurement offerings to meet growing advertiser demand.