Anthony Vargas is an Associate Editor at AdExchanger, a leading publication in the advertising and marketing industry. With a focus on providing insightful analysis and reporting on the latest trends and developments in the digital advertising ecosystem, Anthony covers topics such as programmatic advertising, data-driven marketing, ad tech innovations, and industry strategies.
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Anthony Vargas's coverage is heavily focused on digital advertising, programmatic advertising, ad tech, and publisher strategies within the context of online platforms. This suggests a strong interest in industry trends, new technologies, and strategic shifts in the digital advertising landscape.
Given his high percentage of press release coverage and citing data attributes, Anthony may be particularly interested in pitches that offer exclusive access to new data or insights related to emerging trends and developments within the digital advertising space. Content that provides unique perspectives or analysis backed by solid data could resonate well with him.
While no specific geographic focus is mentioned for Anthony's coverage, his topics are inherently global in nature due to their association with online platforms and digital technologies. Therefore, relevant sources from any location who can provide valuable insights into these industry trends would likely capture his attention.
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Brand safety tech is blocking the news – and publishers are fed up.
By: Anthony Vargas
The media company experienced its fourth consecutive quarter of growth in Q1 2024. It reported its “most pronounced sequential trend improvement in nearly three years” in its earnings report on Thursday, according to Chairman and CEO Michael Reed.
By: Anthony Vargas
Wired: contextual targeting that uses emotion-based signals.
Advertising accounted for $222.7 million, up 39% YOY. CEO Steve Huffman attributed this growth to a boost in search traffic from Google.
By: Anthony Vargas
Dotdash Meredith (DDM) sees its OpenAI partnership as an opportunity to participate in an inevitable trend.
News orgs are still struggling to monetize with ads, if News Corp’s earnings report on Wednesday is any indication.
By: Anthony Vargas
Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer.
By: Anthony Vargas
Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here.
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.
The impending deprecation of third-party cookies ( any day now, really, we mean it ) is changing how ad tech companies build audiences for media buyers.
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