Anthony Vargas

Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges – as a mere challenger.

Does the incoming Trump administration and RFK Jr.’s potential appointment as the head of Health and Human Services (HHS) spell the end of TV drug ads?

The attention market is heating up, leading to an arms race as platforms build attention measurement offerings to meet growing advertiser demand.

SSPs are rushing to strike partnerships with DMPs that have embraced the supply side’s role in curation. For example, Permutive announced its curation partnership with Index Exchange during its Programmatic Summit in NYC last week.

Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs).

True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers.

Curation is fundamentally a reaction to programmatic’s worsening queries-per-second problem. That’s according to Joe Root, CEO of Permutive, a DMP that offers curation services.

Would a curation framework by any other name still smell as sweet?

The programmatic ecosystem is constantly changing. If publishers don’t evolve with it, they risk going extinct.

The IAB released its first set of standards for retail media at the beginning of December. But are these new standards the Christmas gift advertisers have been waiting for?