Anthony Vargas is an Associate Editor at AdExchanger. He covers a range of topics including marketing and advertising, tech, and media, with a particular focus on gaming, AI, and market trends. His insights and expertise have been featured in Chief Marketer and AdExchanger.
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Anthony Vargas's coverage is heavily focused on digital advertising, programmatic advertising, ad tech, and publisher strategies within the context of online platforms. This suggests a strong interest in industry trends, new technologies, and strategic shifts in the digital advertising landscape.
Given his high percentage of press release coverage and citing data attributes, Anthony may be particularly interested in pitches that offer exclusive access to new data or insights related to emerging trends and developments within the digital advertising space. Content that provides unique perspectives or analysis backed by solid data could resonate well with him.
While no specific geographic focus is mentioned for Anthony's coverage, his topics are inherently global in nature due to their association with online platforms and digital technologies. Therefore, relevant sources from any location who can provide valuable insights into these industry trends would likely capture his attention.
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By: Anthony Vargas
True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers.
By: Anthony Vargas
Curation is fundamentally a reaction to programmatic’s worsening queries-per-second problem. That’s according to Joe Root, CEO of Permutive, a DMP that offers curation services.
Would a curation framework by any other name still smell as sweet?
The programmatic ecosystem is constantly changing. If publishers don’t evolve with it, they risk going extinct.
The IAB released its first set of standards for retail media at the beginning of December. But are these new standards the Christmas gift advertisers have been waiting for?
As we turn the calendar to 2025, let’s reflect on the topics that resonated with ad industry thought leaders this year.
Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google Search. And she shares how The Verge is trying to maximize the value of its new subscription tier by selling logged-in audiences directly through Vox Media’s Concert marketplace.
Jen Wong, chief operating officer at Reddit, shares how the company is banking on AI to push its conversation-driven performance marketing platform forward. She also breaks down Reddit’s plans for attracting more performance ad budgets – a top priority in 2025.
By: Anthony Vargas
At CES in Las Vegas, companies are placing their bets on what trends will drive growth throughout the rest of the year.
Publishers feel they’ve missed yet another opportunity to capitalize on how their first-party data is used to build audiences.
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