Catherine Perloff

Google, arguably, is a couple of steps behind Microsoft and OpenAI when it comes to gen AI, sources said.

At ADWEEK House last week, Barb Smith, director of privacy sandbox product partnerships at Google confirmed that the company sees privacy-enhancing adtech as apart of the future.

“Curation” has become a buzzword in programmatic advertising over the past year, but publishers question whether the hype is all it's cracked up to be.

Curation is the buzziest word in programmatic, but publishers are worried it helps adtech the most.

The firm had 159 employees, according to a warn notice.

The tools use AI to generate net-new assets and figure out how to optimize across low-traffic queries

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Allergy medication isn't always the most obvious product category to partner with one of streaming's buzziest shows, acknowledged Amy Lanzi, CEO of Digitas North America, the media agency of Haleon-owned Flonase.

The brand safety is raising its prices as it reportedly weighs a sale.

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