Catherine Perloff is a Platforms Reporter at Adweek. She covers a range of topics within marketing and advertising, with a particular focus on AI, YouTube, and antitrust issues. Catherine's insights and analyses have been featured in Adweek, Global Advertising News, and The Information.
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Catherine Perloff's articles mainly revolve around programmatic advertising, digital advertising, ad-tech, marketing, and supply chain-related topics. She often utilizes press releases and cites data in her coverage.
To effectively reach out to Catherine with high chances of engagement, consider providing data-driven insights or exclusive industry reports related to programmatic advertising trends or innovations in digital marketing technologies. Additionally, offering perspectives on the impact of supply chain dynamics within the marketing and ad-tech sectors could pique her interest.
Given her focus on sales & marketing as well as content & publishing themes without a specific geographic preference mentioned, tailor pitches that encompass global market trends rather than region-specific developments.
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By: Trishla Ostwal, Catherine Perloff, Lucinda Southern
Google, arguably, is a couple of steps behind Microsoft and OpenAI when it comes to gen AI, sources said.
At ADWEEK House last week, Barb Smith, director of privacy sandbox product partnerships at Google confirmed that the company sees privacy-enhancing adtech as apart of the future.
“Curation” has become a buzzword in programmatic advertising over the past year, but publishers question whether the hype is all it's cracked up to be.
Curation is the buzziest word in programmatic, but publishers are worried it helps adtech the most.
The firm had 159 employees, according to a warn notice.
The tools use AI to generate net-new assets and figure out how to optimize across low-traffic queries
By: Paul Hiebert, Catherine Perloff
Drive business and brand growth with winning media strategies at Mediaweek . Hear from experts at TIME Peloton YouTube Google and more, October 29-30 in New York City. Register
Allergy medication isn't always the most obvious product category to partner with one of streaming's buzziest shows, acknowledged Amy Lanzi, CEO of Digitas North America, the media agency of Haleon-owned Flonase.
The brand safety is raising its prices as it reportedly weighs a sale.
By: Catherine Perloff, Kaya Yurieff
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