Erik Oster is a journalist who writes for MediaPost, covering a wide range of topics including food and beverage industry news, advertising campaigns, and brand promotions. His articles focus on highlighting new product launches, marketing strategies, and trends within the industry.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Erik's coverage heavily focuses on product promotions and advertising within the food and beverage industry. He frequently covers press releases, private sector announcements, promotional deals, and event coverage related to new products or marketing campaigns.
If you have a unique angle for a food or beverage-related product launch, an innovative advertising campaign, or insights into trends in sales & marketing strategies within the industry, Erik may be interested in your pitch.
Additionally, given his focus on specific events like the Super Bowl and themes such as non-alcoholic drinks, tailoring pitches around these topics could increase relevance and appeal.
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MeringCarson promoted Kerry Krasts and Scott Conway in its San Diego and Sacramento offices.
The broadcast campaign follows a "That's Continental" print effort in October shot by Annie Leibovitz.
The spa and bathtub maker spent nearly $9 million in the first six months of the year, according to Kantar Media.
The decision follows a review launched by the brand in October came down to Cramer-Krasselt and Anomaly, a source told AgencySpy.
Manuel Dilone and Virgilio Santos will lead the office in roles as partner, executive creative director.
The pizza chain, which had a long relationship with the recently-closed Barton F. Graf, spent nearly $208 million on marketing last year, according to Kantar Media.
The online real estate and rental marketplace appointed FIG as lead creative agency last month.
It's unclear how many were impacted by the layoffs, but University of Phoenix spent $188 million on measured marketing last year, according to Kantar Media.
Kantar Media estimates Kraft Heinz spent over $32 million on advertising for the brand in 2018 and nearly $19 million in the first half of 2019.
By: Erik Oster
The agency's responsibilities will include developing new global brand strategy and design guidelines.
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