Grace Gollasch

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake's head of marketing discusses the role of influencers in growing the brand's reputation.

From search and retail media to measurement and regulation, we share the seven trends that will shape media over the coming year.

The retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m marketing "cost increase".

Tesco achieved its highest market share since 2016, now at 28.5%, after increasing its focus on value over the recent Christmas period.

Advertisers are questioning what Meta's plan to get rid of third-party fact-checkers on Facebook and Instagram means for brand safety.

With over 90% of all search queries made on Google and more than 200,000 UK advertisers using Google's search advertising, the CMA is investigating whether its search dominance impacts advertisers and consumers.

Currys attributes rising customer satisfaction to having “better retail fundamentals”, including a bigger product range and being “more trusted on price”.

The latest quarterly IPA Bellwether report shows a return to growth in marketing budgets and a positive outlook for the year ahead.

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in benchmarks and standardisation.

Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.