Hannah Bowler is a journalist for The Drum, covering a wide range of topics in the marketing and advertising industry. With a keen eye for brand collaborations, controversial campaigns, and marketing strategies, Hannah provides insightful analysis and commentary on current trends and developments in the field.
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Hannah Bowler’s articles predominantly cover sales and marketing, product promotions, content creation, and publishing. Her focus on expert commentary and data citations suggests she is likely open to receiving pitches from industry experts who can provide valuable insights into the latest trends in advertising, branding, marketing strategies or retail.
Given her coverage of specific campaigns and brand activities, Hannah may find value in receiving pitches related to successful campaign case studies or unique branding approaches that have yielded quantifiable results. As she covers a wide range of topics within sales & marketing and product promotion fields it could be beneficial to offer innovative ideas or new research findings in these areas.
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By: Hannah Bowler
The food giant has been shaken by two of its ads being accused of perpetuating racial stereotypes. Does a controversy like this provide a wake-up call for brands to improve their representation, or will it make them retreat in fear of being publicly called out?
By: Hannah Bowler
As part of The Drum’s Finances & Utilities Focus, Monzo’s VP of marketing, AJ Coyne, shares how the banking startup is using brand marketing to reach the next stage of growth.
American Express wants you to see it as an experiences business, not a bank. Brand deals are what make or break this strategy. For The Drum’s Finance & Utility focus, Amex’s partnership boss shares how.
As part of The Drum’s Finance & Utilities Focus, Suresh Balaji gives us the inside scoop on the banking group’s recent refresh as it prepares for a digital future.
Starling, Monzo, Chase and the rest are good at keeping their customers happy, but they still have some way to go when it comes to gaining their trust for bigger banking needs. For The Drum’s Finance & Utilities Focus, we look at the challenges the challenger banks face.
The Drum Awards Festival gets underway tonight with The Drum Awards for Advertising and you can watch it all live on thedrum.
By: Hannah Bowler
The coffeehouse chain’s profits are sinking and its popularity is shrinking. Can a simplified menu, TV advertising and clean toilets help save it?
By: Hannah Bowler
BBH London’s Felipe Serradourada Guimaraes explains how the agency built on the success of its debut Tesco Christmas campaign.
By: Hannah Bowler
Sitting down with The Drum after debuting the retailer’s latest Christmas campaign, Anna Braithwaite, marketing boss for home and clothing, reflects on three years of hard work to make the brand synonymous with style.
By: Hannah Bowler
The European footwear retailer dropped its first TV campaign in 15 years to reaffirm its place on the high street. The Drum sits down with its chief marketer to find out how she plans to bring brand back into the business.
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