Hannah Bowler

This year, brands had to grapple with culture war politics, find ways to cut costs using AI and think up new ways to structure the marketing function. We round up some of our most-read brand stories of 2024.

The Dutch chocolate maker, known for its mission to eradicate slavery in the cocoa supply chain, is now facing a new challenge: convincing customers that its chocolate is not only ethical but also delicious.

Global music platform drops the second installment of its ‘Live the Music’ brand platform.

The original challenger razor brand plans to shave its corporate reputation. Its chief exec, Larry E Bodner, shares how.

The Global Marketer of the Year finalist has been instrumental in revitalizing the multinational’s marketing approach, earning recognition for her leadership and innovation.

The National Geographic Society’s important work has been hidden in the shadow of its parent company. Now, it’s banking on a major ad campaign to raise its profile.

Airbnb, Uber and Rhode are among the companies offering support to those in need.

As Meta pulls back on censorship on its platforms, Channel 4 reminds people that its own news is in fact, fact checked.

Isba, the Ad Association and the IAB UK are all pushing back on the latest amendments, which would prohibit brand and product marketing on TV.

The National Geographic Society's important work has been hidden in the shadows. Now, it's banking on a major ad campaign to raise its profile.