Hannah Bowler

With inflation still high and the cost of living crisis showing no sign of waning, Penny has taken a bold step to show it won’t increase prices. Marketing chief Jan Flemming tells The Drum why.

The dating app is growing its user numbers quarter after quarter while its competitors are failing to swoon daters. We catch up with chief marketer Jackie Jantos to find out what it is doing differently.

Marketers and agencies love to talk about getting brands into culture, but what does ‘showing up in culture’ actually mean? PepsiCo’s Eric Melis tells The Drum Live what it involves for Lays, Pepsi and 7Up.

The British handbag brand was once the ultimate ‘it girl’ accessory, pined after by hordes of Alexa Chung imitators. Now, it’s in need of some serious cash. Here, we go round the Mulberry push to find a buyer

The food giant has been shaken by two of its ads being accused of perpetuating racial stereotypes. Does a controversy like this provide a wake-up call for brands to improve their representation, or will it make them retreat in fear of being publicly called out?

As part of The Drum’s Finances & Utilities Focus, Monzo’s VP of marketing, AJ Coyne, shares how the banking startup is using brand marketing to reach the next stage of growth.

American Express wants you to see it as an experiences business, not a bank. Brand deals are what make or break this strategy. For The Drum’s Finance & Utility focus, Amex’s partnership boss shares how.

As part of The Drum’s Finance & Utilities Focus, Suresh Balaji gives us the inside scoop on the banking group’s recent refresh as it prepares for a digital future.

Starling, Monzo, Chase and the rest are good at keeping their customers happy, but they still have some way to go when it comes to gaining their trust for bigger banking needs. For The Drum’s Finance & Utilities Focus, we look at the challenges the challenger banks face.

The Drum Awards Festival gets underway tonight with The Drum Awards for Advertising and you can watch it all live on thedrum.