Ian Froeb

Restaurant Critic

Preston's Summary

Ian Froeb is a restaurant critic for the St. Louis Post-Dispatch, as well as a contributor to WAJK. With a focus on local dining in the St. Louis area, Ian provides reviews, recommendations, and insights on the city's culinary scene, highlighting both new and established restaurants.

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Geo Focus

St. Louis, United States (Local)

Coverage Attributes:

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Private Sector Announcements: 24 %
Press Release: 23 %
Review: 19 %
Event Coverage: 12 %
Promotional Deal: 9 %

Themes Covered:

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Most Recent Topics:

  • Restaurant Innovation
  • Chain Restaurants & Franchises
  • Food Production
  • Food Safety
  • Beverage Production
  • Delivery Services

Pitching Insights

Ian Froeb's coverage primarily focuses on evaluating restaurants and dining experiences in the St. Louis area, with an emphasis on reviews and announcements related to the local food scene. Given this focus, he would likely be most receptive to pitches that offer unique insights into new restaurant openings, menu innovations, or emerging culinary trends specifically within the St. Louis dining landscape.

As Ian is focused on local coverage of the food industry in St. Louis, he may be interested in receiving information about locally owned businesses or events that cater to a regional audience.

Consider pitching stories related to exceptional dining experiences, new culinary concepts or trends that are gaining traction within the local market as these align closely with his established coverage areas.

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