Jessica Deyo is an Editor for Industry Dive, specializing in marketing and advertising. Her work has appeared in various publications, including Marketing Dive, Retail Dive, and Harro Community. Jessica focuses on covering innovative marketing campaigns, pop culture trends, and the intersection of technology and advertising.
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Jessica Deyo's coverage mainly focuses on product promotions, content & publishing with a specific emphasis on events like the Super Bowl, football-related marketing campaigns, and brand partnerships. She seems to be particularly interested in unique and attention-grabbing marketing initiatives.
Given her interest in these areas, she may welcome pitches from PR representatives or professionals involved in advertising and marketing who can provide insights into successful promotional strategies within these industries. Additionally, experts who can offer analysis on consumer behavior related to advertising during major events such as the Super Bowl might also find success when reaching out to Jessica.
It is important for sources approaching Jessica to have access to relevant data supporting their pitch or expertise that aligns with current trends in product promotion and brand partnerships within the areas of interest mentioned above.
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By: Jessica Deyo
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
By: Jessica Deyo
Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.
By: Jessica Deyo
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s “Thursday Night Football.”
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s “Thursday Night Football.”
By: Chris Kelly, Peter Adams, Jessica Deyo, Sara Karlovitch
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
By: Jessica Deyo
The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.
The beauty brand's 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.
Timed to International Breakup Day, a microsite allows consumers to share details of their split to receive Kleenex product recommendations and input from Amazon.
The mandarin brand’s first major campaign in five years, “Hands Off My Halos,” highlights the lengths children will go to keep the snack from their parents.
Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.
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