Jessica Deyo is an Editor for Industry Dive, specializing in marketing and advertising. Her work has appeared in various publications, including Marketing Dive, Retail Dive, and Harro Community. Jessica focuses on covering innovative marketing campaigns, pop culture trends, and the intersection of technology and advertising.
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Jessica Deyo's coverage mainly focuses on product promotions, content & publishing with a specific emphasis on events like the Super Bowl, football-related marketing campaigns, and brand partnerships. She seems to be particularly interested in unique and attention-grabbing marketing initiatives.
Given her interest in these areas, she may welcome pitches from PR representatives or professionals involved in advertising and marketing who can provide insights into successful promotional strategies within these industries. Additionally, experts who can offer analysis on consumer behavior related to advertising during major events such as the Super Bowl might also find success when reaching out to Jessica.
It is important for sources approaching Jessica to have access to relevant data supporting their pitch or expertise that aligns with current trends in product promotion and brand partnerships within the areas of interest mentioned above.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Dave Mason, Jessica Deyo, Jeanette Hurt, STEFANIE DAZIO, Theresa Greco
Chipotle is celebrating National Quesadilla Day by giving away up to $1 million in quesadillas.
By: Jessica Deyo
New commercials that leverage slow-motion footage and a voice-over describing how the chain lives up to the hype arrive as competitors focus on affordability.
As industry trends like retail media and artificial intelligence continue to spark curiosity, here are some must-attend events for marketing professionals eager to advance their strategies.
Apple’s adoption of Rich Communication Services messaging is here, bringing forward numerous questions regarding how the business side of the standard can serve brands.
By: Jessica Deyo
After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.
By: Jessica Deyo
Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value.
By: Jessica Deyo
The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
By: Jessica Deyo
The embattled department store is also leaning into its successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
Maybelline’s investment alone has increased 90%, while nearly half of the brand’s engaged audience stems from the younger cohort.
By: Jessica Deyo
The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.
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