Jessica Deyo

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s “Thursday Night Football.”

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s “Thursday Night Football.”

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.

The beauty brand's 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.

Timed to International Breakup Day, a microsite allows consumers to share details of their split to receive Kleenex product recommendations and input from Amazon.

The mandarin brand’s first major campaign in five years, “Hands Off My Halos,” highlights the lengths children will go to keep the snack from their parents.

Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.

With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.