Jessica Deyo is an Editor for Industry Dive, specializing in marketing and advertising. Her work has appeared in various publications, including Marketing Dive, Retail Dive, and Harro Community. Jessica focuses on covering innovative marketing campaigns, pop culture trends, and the intersection of technology and advertising.
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Jessica Deyo's coverage mainly focuses on product promotions, content & publishing with a specific emphasis on events like the Super Bowl, football-related marketing campaigns, and brand partnerships. She seems to be particularly interested in unique and attention-grabbing marketing initiatives.
Given her interest in these areas, she may welcome pitches from PR representatives or professionals involved in advertising and marketing who can provide insights into successful promotional strategies within these industries. Additionally, experts who can offer analysis on consumer behavior related to advertising during major events such as the Super Bowl might also find success when reaching out to Jessica.
It is important for sources approaching Jessica to have access to relevant data supporting their pitch or expertise that aligns with current trends in product promotion and brand partnerships within the areas of interest mentioned above.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Jessica Deyo
After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.
By: Jessica Deyo
Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value.
By: Jessica Deyo
The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
By: Jessica Deyo
The embattled department store is also leaning into its successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
Maybelline’s investment alone has increased 90%, while nearly half of the brand’s engaged audience stems from the younger cohort.
By: Jessica Deyo
The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.
By: Jessica Deyo
Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion.
By: Jessica Deyo
The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told there’s food at home.
By: Jessica Deyo
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
By: Jessica Deyo
Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.
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