Krystal Scanlon

Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out.

B2B companies are front and center of its latest market pitch.

Snapchat's subscription play is shaping up to be one of media's most compelling plotlines in 2025.

As head of business development, he’s been at the forefront of convincing advertisers to buy in.

TikTok's new ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist in a whirlwind month that's left markets in a tailspin.

Ads targeting AI agents rather than humans might sound ripped from the pages of sci-fi, but it's a concept that's gaining traction among marketers.

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With TikTok's fate in the U.S. dangling between the Supreme Court and President-elect Donald Trump, competitors are moving in to try and claim its ad dollars.

Jan. 20 has arrived, and Congress' ultimatum for ByteDance to sell TikTok or face a U.S. ban has come and gone without resolution.

The sun rose on Jan. 20, and despite U.S. Congress' ultimatum for ByeDance to sell TikTok or face a U.S. ban, TikTok is still alive and kicking.