Krystal Scanlon is a Platforms Reporter for Digiday and Harro Community. With a focus on the advertising industry, Krystal covers topics such as brand safety, influencer marketing, and platform trends. Her work has also been featured in Modern Retail.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Krystal's coverage focuses on content & publishing and sales & marketing, particularly within the realm of social media platforms, advertising, brand safety, influencer marketing, and TikTok. She seems to heavily rely on expert commentary and data citation for her articles.
For effective outreach to Krystal Scanlon:
- Offer authoritative industry experts who can provide insightful commentary or analysis related to social media platforms, advertising trends, brand safety concerns in digital marketing.
- Provide access to relevant data or research that supports new trends or developments in the areas she covers such as influencer marketing strategies or emerging platform performance.
- Consider pitching topics related to platform-specific insights into major players like TikTok and Reddit.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Krystal Scanlon
TikTok's cultural clout is undeniable, but the ad dollars? Not quite there — yet.
Self-taught special effects YouTube artist Brandon B discusses AI, his production company and why he's all in on YouTube.
By: Krystal Scanlon
Advertising on platforms is becoming a bit of a magic show, courtesy of AI.
This article was provided as an exclusive preview for Digiday+ members, who were able to access it early. Check out the other features included with Digiday+ to help you stay ahead
By: Krystal Scanlon
On social media, even the highest executive office is a publisher.
By: Krystal Scanlon, Ronan Shields
The World Federation of Advertisers (WFA) is in turmoil, and Elon Musk is at the center of it.
By: Krystal Scanlon, Ronan Shields
Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time.
The long-standing partnership between X and the NFL is about to expand once again.
By: Krystal Scanlon
Now, as the dust settles, concerns about advertising on the platform remain unresolved.
With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even further by seizing the prime opportunity presented by the U.S. presidential election.
(833) 317-6278 
