Krystal Scanlon is a Platforms Reporter for Digiday and Harro Community. With a focus on the advertising industry, Krystal covers topics such as brand safety, influencer marketing, and platform trends. Her work has also been featured in Modern Retail.
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Krystal's coverage focuses on content & publishing and sales & marketing, particularly within the realm of social media platforms, advertising, brand safety, influencer marketing, and TikTok. She seems to heavily rely on expert commentary and data citation for her articles.
For effective outreach to Krystal Scanlon:
- Offer authoritative industry experts who can provide insightful commentary or analysis related to social media platforms, advertising trends, brand safety concerns in digital marketing.
- Provide access to relevant data or research that supports new trends or developments in the areas she covers such as influencer marketing strategies or emerging platform performance.
- Consider pitching topics related to platform-specific insights into major players like TikTok and Reddit.
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By: Krystal Scanlon, Ronan Shields
Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time.
By: Krystal Scanlon
Now, as the dust settles, concerns about advertising on the platform remain unresolved.
With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even further by seizing the prime opportunity presented by the U.S. presidential election.
Amazon may be raking in large swathes of ad dollars these days — $14.3 billion in the last quarter alone — but it could be even more if its ad tech were better positioned.
By: Sam Bradley, Krystal Scanlon
As Spotify closes in on its first-ever profitable year, media buyers say advertisers are changing the way they spend on the platform.
By: Krystal Scanlon
The social media landscape is in full reshuffle mode following Donald Trump's ascent as president-elect for a second term.
By: Krystal Scanlon
In TikTok's search to attract more SMBs, it's turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are created.
By: Sara Guaglione, Marty Swant, Krystal Scanlon
Ads are making their debut on Perplexity AI this month, led by Whole Foods, McCann, and PMG. But plenty others are holding back, unsure if the investment is worthwhile — at least for now.
When marketing firm BrandTech Group acquired theAmplify back in 2016, followed by Collectively in 2020, the creator economy was still a bit of a riddle to its rivals.
Social media minnow Bluesky has emerged as a surprise winner in the wake of this month’s presidential race.
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