Krystal Scanlon is a Platforms Reporter for Digiday and Harro Community. With a focus on the advertising industry, Krystal covers topics such as brand safety, influencer marketing, and platform trends. Her work has also been featured in Modern Retail.
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Krystal's coverage focuses on content & publishing and sales & marketing, particularly within the realm of social media platforms, advertising, brand safety, influencer marketing, and TikTok. She seems to heavily rely on expert commentary and data citation for her articles.
For effective outreach to Krystal Scanlon:
- Offer authoritative industry experts who can provide insightful commentary or analysis related to social media platforms, advertising trends, brand safety concerns in digital marketing.
- Provide access to relevant data or research that supports new trends or developments in the areas she covers such as influencer marketing strategies or emerging platform performance.
- Consider pitching topics related to platform-specific insights into major players like TikTok and Reddit.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Krystal Scanlon
In TikTok's search to attract more SMBs, it's turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are created.
By: Sara Guaglione, Marty Swant, Krystal Scanlon
Ads are making their debut on Perplexity AI this month, led by Whole Foods, McCann, and PMG. But plenty others are holding back, unsure if the investment is worthwhile — at least for now.
When marketing firm BrandTech Group acquired theAmplify back in 2016, followed by Collectively in 2020, the creator economy was still a bit of a riddle to its rivals.
Social media minnow Bluesky has emerged as a surprise winner in the wake of this month’s presidential race.
By: Krystal Scanlon, Kimeko McCoy
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email.
By: Krystal Scanlon, Ronan Shields, Seb Joseph
Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo.
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email.
Elon Musk's social media platform X is once again chasing ad dollars around video content — this time armed with some official (though still unverified) stats.
By: Kristina Monllos, Krystal Scanlon
Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out.
By: Krystal Scanlon
B2B companies are front and center of its latest market pitch.
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