Krystal Scanlon is a Platforms Reporter for Digiday and Harro Community. With a focus on the advertising industry, Krystal covers topics such as brand safety, influencer marketing, and platform trends. Her work has also been featured in Modern Retail.
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Krystal's coverage focuses on content & publishing and sales & marketing, particularly within the realm of social media platforms, advertising, brand safety, influencer marketing, and TikTok. She seems to heavily rely on expert commentary and data citation for her articles.
For effective outreach to Krystal Scanlon:
- Offer authoritative industry experts who can provide insightful commentary or analysis related to social media platforms, advertising trends, brand safety concerns in digital marketing.
- Provide access to relevant data or research that supports new trends or developments in the areas she covers such as influencer marketing strategies or emerging platform performance.
- Consider pitching topics related to platform-specific insights into major players like TikTok and Reddit.
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AI has a real branding problem. Platforms are desperate for people to see past the creepy Skynet version of AI and embrace their vision, but they just can't seem to make it happen.
By: Krystal Scanlon
Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers over alleged antitrust activity.
By: Krystal Scanlon
Since Elon Musk snagged X two years ago, he's been on a tear against advertisers, even telling them to “go fuck themselves.” Advertisers, unimpressed, publicly
By: Krystal Scanlon, Seb Joseph
These GARM-related lawsuits are part of a broader political drama that could shift depending on the outcome of the U.S. presidential race.
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email.
By: Krystal Scanlon, Seb Joseph
Ad Net Zero will now steer the framework, backed by a strong coalition including Scope 3, and IAB Europe.
By: Krystal Scanlon
When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it's a matter of when, not if, it'll happen.
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email.
By: Krystal Scanlon, Sam Bradley
Back in the first quarter of the year, Netflix's new ad chief, Amy Reinhard, was wrapping up her European ad industry meet and greet in London.
When Tubi made its debut in the U.K. nearly two months ago, everyone expected it to make a splash with advertisers.
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