Laurie Sullivan

Paid search has become the most effective channel to drive awareness for Hilton, Gino Abbate, vice president of Americas marketing at the company, said during an interview at the MediaPost Performance Marketing Insider Summit.

Traditional search engines from Google and Microsoft have skyrocketed, but newcomers are now taking significant market share, which will change the dynamics in 2025. Search advertising also will change from informational to actionable, especially as more consumers adopt AI agents that can perform tasks.

Search is about to become much more competitive. OpenAI made ChatGPT Search available to all logged-in users as part of its "12 Days of OpenAI" Christmas promotion.

Google has alerted advertisers and publishers to changes prompted by shifts in its advertising ecosystem to advance privacy in a variety of platforms.

Google's quantum computing breakthrough will change online advertising and artificial intelligence.

Another programmatic media network will launch, but this one will become the first to focus on the industry that sells and rents homes and properties.

With voice said to be the future of search, OpenAI has created a service for users to call in from any type of phone, from cellular to rotary, and get information by using their voice to do the search.

Google on Thursday released Gemini 2.0 Flash Thinking Experimental, an AI model that uses runtime "reasoning" techniques similar to OpenAI's o1 to achieve "deeper thinking" for queries.

CJ 4DPLEX makes movie seats rock and forces cool and hot air through the theater to give moviegoers a unique experience.

ByteDance has developed technology that enables humans to have a conversation with a "socially intelligent agent," as well as another agent.