Neethu Mohan

In the dynamic world of fashion, Aristobrat stands out by steadfastly refusing to chase fleeting trends. Unlike many brands that pivot with every new fashion wave, Aristobrat focuses on slow fashion, emphasizing minimalistic, timeless clothing. This approach has firmly positioned Aristobrat as a brand that delivers affordable luxury, offering pieces that remain stylish and relevant for years, priced at about a third of comparable brands like Massimo Dutti or Mango.

The 2024 Indian general election results have brought unexpected changes to the country's political scene. Despite high expectations, the Bharatiya Janata Party (BJP) did not achieve a majority on its own. The 2024 Indian general election results have revealed a stark deviation from the exit poll predictions conducted by national news channels, which had projected the Bharatiya Janata Party (BJP) to secure over 359 seats. Contrary to these predictions, the BJP's final seat count settled at 240, falling short of the 272 required for a majority in the Lok Sabha and significantly less than the 302 seats it secured in the 2019 election. As a result, Prime Minister Narendra Modi will now rely on the support of coalition partners to form the government.

In 2024, Plainspeak, an independent agency from Kerala, celebrated nine years in operation. Starting in a small Kochi office with a single client, the agency has expanded to serve diverse industries such as hospitality, fashion, F&B, education, real estate, retail, ITES, and eldercare. Along the way, Plainspeak has earned numerous accolades, including Creative Agency of the Year at the Bangalore Advertisement Club's Big Bang Awards, Best Agency in Kerala at the Pepper Creative Awards, and honors at the Maddys by the Ad Club Madras, ThinkPot by the Ad Club Delhi, the Abby One Show, and Kyoorius. Now preparing for a nationwide expansion,

Insight Cosmetics, a distinguished player in the cosmetics industry, has embarked on an exciting new venture into skincare with the launch of its innovative range of 11 serums. After four years of painstaking research and development, the brand unveiled this meticulously crafted collection, tailored specifically for Indian skin types. Established in 2012, Insight Cosmetics boasts an extensive portfolio of over 350 SKUs, encompassing a wide array of makeup essentials from nail polish to makeup brushes. With a firm belief in investing in the future of cosmetics, the brand continues to push boundaries and redefine industry standards.

The brand is planning to expand the offline presence in other cities, aiming to reach 108 retail counters and 10 exclusive franchise stores in the next fiscal year.

The advertising industry thrives on creativity, where ideas are currency and the ability to innovate can lead to international acclaim. However, this creativity is not without its legal and ethical pitfalls, particularly concerning the ownership and protection of intellectual property. The case of ‘The Steel of India', a campaign produced by Kondurkar Studio for Jindal Steel and Power, has brought these issues into sharp focus.

The Self-Declaration Certificate (SDC) initiative, mandated by the Ministry of Information and Broadcasting (MIB), aims to promote transparency and protect consumers by ensuring that advertisers declare compliance with advertising regulations. Despite its well-intentioned goals, the industry has encountered several persistent challenges that impede the widespread adoption of SDCs. We asked the experts:

India recently clinched the T20 World Cup, marking a historic achievement in its cricketing journey. However, amidst the celebrations, the cricketing world was rocked by a major announcement: Virat Kohli, Ravindra Jadeja, and Rohit Sharma decided to retire from T20 international cricket. These three players have been pivotal to India's success on the global stage, and their retirement has sparked discussions about their remarkable careers and the void they leave behind.

MANA Projects' 'Mana-Skanda The Right Life' campaign, achieved Rs 500 crore in 48 hours through innovative marketing emphasizing a child-centric township near 23+ amenities.

In a world increasingly aware of the environmental impact of everyday products, EcoSoul Home has emerged as a leader in providing eco-friendly home essentials. Co-founded by Rahul Singh and Arvind Ganeshan, EcoSoul Home is on a mission to challenge the dominance of plastic and tree-based products in the home essentials market. The brand has quickly expanded its reach, offering a sustainable alternative to conventional products across the globe.