Ronan Shields is a Senior Reporter specializing in advertising technology. He writes for publications such as Digiday and Harro Community, with his work also appearing in Adweek. Ronan covers topics related to programmatic advertising, privacy concerns, industry trends, and the intersection of technology and marketing.
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Ronan's coverage is heavily focused on big tech, advertising, digital marketing, and content & publishing. He often cites data and government announcements in his articles which indicates a preference for fact-based reporting and official sources.
Given the emphasis on big tech companies like Google and Amazon, Ronan may be interested in pitches that offer unique insights into these companies' strategies, new product launches, or regulatory challenges they face. Additionally, he might be open to expert commentary from industry insiders who can provide valuable perspectives on trends within the digital marketing landscape.
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By: Ronan Shields
Scope3 unveils GMP+ with Sharethrough as debut partners to extend 'Green PMPs.'
By: Ronan Shields
Can Beyond Ordinary Events establish the Miami-hosted POSSIBLE as a rival to Cannes, CES and Dmexco?
WPP reported Q1 revenues of £3.4 billion ($4.27 billion), equating to a 1.4% annual decrease or a 5% reduction when “revenue less pass-through” (£2.69 billion, or $3.36 billion) is considered.
By: Ronan Shields
It has been a little over nine months since MediaMath's Chapter 11 filing , proceedings that surely rank as one of the biggest financial shocks to the system in the, albeit short, history of ad tech.
By: Ronan Shields
If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the previously distinct lines between the NewFronts and the upfront are blurring.
Over the next two days, a Washington D.C. court will hear closing legal arguments from both defense and prosecution in a lawsuit alleging Google has undue control over the internet search market.
WPP, the industry's largest marketing services group, yesterday hosted its annual general meeting this week.
DoubleVerify’s stock slumps more than 40% as key industry challenges mount.
Amazon's pitch to the market has traditionally relied on its ability to appeal to Madison Avenue's rational side, with sales decks that heavily emphasize data targeting and demonstrable ROI.
By: Kayleigh Barber, Seb Joseph, Ronan Shields
Concerns stem from a report by ad transparency startup Adalytics, which discovered that Colossus was mislabeling IDs, leading to unintended ad purchases.
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