Sarah Mahoney is a staff writer for MediaPost. She covers a diverse range of topics including retail, fashion, beauty, and apparel, with a keen focus on D2C brands and women's political issues. Sarah's work has been featured in notable publications such as The American Lawyer, AARP, NewsBreak, and MM+M.
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Sarah's coverage indicates a focus on retail, brands, and advertising with an emphasis on product promotions and sales & marketing. She seems to heavily rely on cited data and press releases for her articles.
For successful outreach, provide Sarah with unique insights into retail trends, brand strategies or advertising campaigns backed by relevant data. Companies launching new products or embarking on innovative marketing initiatives may find a receptive audience in Sarah Mahoney.
Given the seasonal aspect of some of her coverage attributes, consider reaching out to her around key shopping periods such as holidays or major promotional events.
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Dunnhumby has released its annual Retailer Preference Index, and the widely regarded ranking names H-E-B the No. 1 grocery.
REI is exiting the experience business to better focus on core retail operations. The Experiences division has been selling classes, day tours and adventure travel for over 40 years.
In a season where many gym chains offer miracles, Crunch Fitness’ new campaign is sticking to a humbler promise: Feel good, not bad.
Wayfair is shutting down its German operations and will focus international ambitions on Canada, the U.K. and Ireland.
Reese’s, which used last year’s Super Bowl to successfully launch Reese’s Caramel Big Cups, is back in the game.
Planet Fitness is pumping up its C-suite, with two new execs checking in from the hospitality industry.
To better understand what’s keeping people up at night, Ikea teamed up with the National Sleep Foundation.
In a category filled with perfect abs, flailing ropes and Olympic squats, ES is trying a different approach: a campaign starring a cute little mascot named Will Power.
Just in time for the Super Bowl, fans can call Gronk's Guacline for a chat and a new guacamole recipe.
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