Sarah Sluis

The 2024 election cycle was soaked with paid media. An estimated $10.53 billion in ads were shown to voters, and Democrats outspent Republicans.

When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region.

This year, Black Friday turned into Black Monday, Tuesday, Wednesday, Thursday, Friday and Saturday. Cyber Monday stretched into Cyber Tuesday.

Two massive holding companies are becoming one massive holding company.

What captured our readers’ attention this year was both a continuation of and a departure from years past.

While the ad industry turns out in force for CES, not many people make it to the showroom floor.

What is the future of curation in 2025? On the CES conference floor, PubMatic Chief Revenue Officer Kyle Dozeman talks about why curation is such a hot topic in ad tech, and what supply chain innovation it’s brought to market to help the open internet.

Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes. In this interview on the CES showroom floor, he also recaps the big changes in political spending coming out of the 2024 election, and what those changes mean for public affairs spending in 2025.

New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge opportunity for those that are willing to brave the unfamiliar waters.

Ad tech consolidation in 2025 is well underway, and it’s only mid-January.