Sarah Sluis

Behind every scam is someone with a deep understanding of the nuances (and loopholes) within a given system.

Programmatic is taking center stage in a courthouse in Alexandria, Virginia.

On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week.

The two biggest topics in ad tech right now – the Google antitrust trial in Virginia and the US presidential election – both invoke our democracy.

There’s a lot of billable hours behind this week’s lawyerly episode, from antitrust to IP infringement.

The Trade Desk has always positioned itself as an underdog and challenger, and the ad tech community has appreciated its stands against its Big Tech adversary, Google.

This week’s podcast features on on-the-ground check in from Austin, Texas, where our Senior Editor James Hercher is attending unBoxed, Amazon Ads’ relatively new annual conference.

Programmatic curation has been gaining momentum for the past few years.

The 2024 election cycle was soaked with paid media. An estimated $10.53 billion in ads were shown to voters, and Democrats outspent Republicans.

When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region.