Sarah Sluis is a Senior Editor at AdExchanger, where she covers the latest trends and developments in the advertising and marketing industry. With a focus on programmatic advertising, data privacy, and emerging technologies, Sarah provides insightful analysis and in-depth reporting to help readers navigate the complex world of digital advertising.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Sarah Sluis's articles predominantly cover the advertising, technology, media, AI, and privacy sectors. Her work often includes expert commentary and data citations. To engage with her effectively, consider pitching insightful opinions on emerging trends in these industries or providing valuable data that supports developments in advertising technologies or media strategies.
Experts who can offer unique perspectives on the impact of big tech on advertising and media practices may find success in reaching out to Sarah. Additionally, individuals familiar with content & publishing innovations within the context of evolving privacy regulations could provide relevant insights for her coverage.
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If one Super Bowl ad is enough to generate buzz, are five ads even better? If you’re Temu, the answer is unequivocal: More is better.
Ready or not, generative AI startups are harnessing the power of AI to make ad creative. You’ve probably got some questions.
For years, publishers and advertisers have been urged to test, test, test cookieless solutions.
When an advertiser places video content on a publisher’s site, the opportunities are manifold.
When Adalytics broke the news that Forbes operated the subdomain www3.forbes, it exposed a different kind of made-for-advertising (MFA) site. The URLs behind MFAs are often bland and unrecognizable, while Forbes’ hosted slideshow versions of its content crammed with ads, and most of the eyeballs came from paid traffic. Also, in some bid requests, Adalytics […]
The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the leading ad platforms: Meta, Amazon and now Google, which dubbed its program Meridian.
Well, folks, it’s happened again. For the third time, Google pushed back its original deadline to remove third-party cookies from Chrome. On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal.
You could read the 99-page quarterly update from the CMA, which must approve Google Chrome’s deprecation of third-party cookies. Or you can tune into our podcast this week, where we discuss the biggest issues the CMA has with the Privacy Sandbox.
Next week, the TV Upfronts will put on their usual glitzy parade for media buyers – but there are new players and areas of focus that we highlight on this week’s episode.
In programmatic, it’s a given that low-quality, invalid or non-brand safe impressions are part of the mix. Which is why marketers pay millions to use ad verification companies.
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