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While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology's rollout.
MarTech is a leading content platform dedicated to the rapidly evolving world of marketing technology. It serves as a comprehensive resource for marketing professionals, providing in-depth coverage and analysis across six core areas: transformation, data, operations, experience, performance, and management.
With a focus on sales and marketing, product promotions, content and publishing, data and analytics, as well as privacy and cybersecurity, MarTech caters to a wide range of readers seeking to stay ahead of the curve in the ever-changing marketing landscape.
MarTech's coverage is multifaceted, offering a diverse array of content formats, including data-driven insights, press releases, how-to guides, private sector announcements, and event coverage. This approach ensures that readers have access to a wealth of information, from the latest industry news and trends to practical advice and best practices.
Accessible through its blog and online digital platforms, MarTech's content is tailored to meet the needs of marketing professionals, agencies, and organizations seeking to leverage the power of technology to drive their marketing strategies and achieve better results.
