The Drum

As Thanksgiving arrives and marketers all over the US exchange timesheets for turkeys, VML New York’s Wayne Best has one last assignment: to cast a rarely optimistic light on the industry’s recent history.

Search has fundamentally changed since the introduction of AI overviews on the world’s biggest internet browsers – and there will be an impact on brands. Here’s what you should be preparing for.

This year’s shortlist includes global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco.

In this week's My Creative Career, award-winning director Nina Gantz reveals how her theater upbringing, passion for storytelling, and love of craft shaped her collaboration with brands, from creating textile-based holiday campaigns to solving the puzzle of directing cats in commercials.

From digital trading cards to stadiums in the metaverse, sport is undergoing a massive technological facelift. Ward De Kruiff at EPAM Continuum explains how these shifts are changing the very nature of fandom.

The ad was made in-house by the luxury fashion brand and stars Italian model Vittoria Ceretti.

System 1’s Andrew Tindall believes Campaign got its Christmas Turkey of the Week wrong for the second year in a row. He explains why marketers don’t need turkey at Christmas; they need customer data.

The festive special was developed by the brand’s in-house creative team and will run on TV, social media and cinemas.

The Drum’s Gordon Young reflects on how the latest announcement from Nvidia will impact those in the advertising space and beyond.

Chevy and Anomaly celebrate the everyman in a short film about a young man finding clarity on a reflective ride in his family’s vintage ’78 Chevy truck.