New Website Press Release Announcements 2025: A How-to Guide [Examples + Tips]

By Intelligent Relations Team

September 25, 2022

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Have you or your company launched a new website? Then it’s time to bang that digital drum, hype it up, and drive traffic. You need to craft a new website press release. It’s your ticket to spreading the word! 

But a successful website launch press release isn’t just about announcing the site itself — it’s about sharing what makes it a must-see for your audience. 

This guide will walk you through writing a press release that grabs attention, builds excitement, and shows off your new virtual venture. 

From crafting an irresistible headline to tightening up those pertinent details — why this and why now — you’ll learn exactly what it takes to captivate journalists, spotlight your new site, and ensure it receives the warm welcome it deserves.

Here’s what’s covered:

• What is a New Website Press Release?
• How to Write a New Website Press Release
• How to Distribute a New Website Press Release 

What is a New Website Press Release?

A new website press release is a formal announcement that informs the media, customers, and partners of your brand’s newly launched site. It’s a powerful way to spread the word, letting people know that there’s a new digital space where they can engage with your products, services, or content.

The goal is to of the announcement is to: 

• Capture Media Attention
• Generate Buzz
• Boost Visibility
• Drive Traffic

Ideally, you want to attract new visitors while keeping current clients, partners, and stakeholders in the loop about the latest business updates.

What Does a New Website Announcement Include?

A well-crafted website launch press release covers:

1. Engaging Headline

A compelling headline grabs readers’ attention and quickly communicates that it’s a new website launch. It should be clear, concise, and interesting. Mention the brand and the purpose or unique angle of the website. 

2. Intro and Key Highlights 

The opening paragraph briefly introduces the website, its purpose, and why it’s being launched. This section highlights what to expect from the website and how it adds value.

3. Unique Features and Benefits: 

List the website’s standout features, such as: 

• Improved Design
• Ease of Navigation
• Interactive Tools
• Exclusive Content

Also, focus on benefits to the user, like: 

• Saving Time
• Providing Unique Resources
• Improving their Experience

4. Quotes from Key People

A quote from a key leader, like the CEO or project manager, adds a personal touch. This quote should convey enthusiasm and explain why the site was launched or how it supports the company’s mission.

5. Brand Background Info

Include additional information about the brand or company, explaining its mission, history, and the broader goals behind the website launch. This helps establish credibility and context.

6. Call to Action (CTA)

Encourage readers to visit the site, explore the features, or follow on social media. The CTA should be clear on the next steps for those interested.

7. Boilerplate

Include a short, standard “About” paragraph for your brand that gives consistent background info on the company and links to social media profiles or other resources. Keep it under 100 words. 

8. Contact Information

Provide a contact name, phone number, email address, and company website URL so journalists or interested parties can reach out for more information.

These elements come together to create a new website announcement that’s both informative and engaging, guiding readers to explore the site and, ideally, become regular visitors or customers.

Why are New Website Announcements Important?

Launching a new website is an exciting milestone. An impactful press release amplifies that excitement to reach a broader audience. 

Here’s why new website press releases matter and the key benefits they offer:

1. Boosts Visibility and Awareness

A press release distributes your website launch news to media outlets, bloggers, and influencers who can share it with their audiences. This expanded reach helps more people become aware of your new online presence.

2. Drives Targeted Traffic

By highlighting your website’s unique features and offerings, a new website press release attracts visitors who are genuinely interested in what you provide, leading to higher-quality traffic and potential conversions.

3. Enhances SEO Efforts

Press releases improve your website’s search engine ranking by generating backlinks from reputable media sites. Increased online mentions also signal to search engines that your site is relevant and authoritative.

4. Builds Credibility and Trust

Being featured in respected media outlets lends credibility to your brand. An official announcement demonstrates that your business is serious and trustworthy, which attracts both customers and partners.

5. Engages Stakeholders

New website announcements keep existing clients, partners, and investors informed about your latest developments. They reinforce your commitment to growth and innovation, forging stronger relationships.

6. Attracts Media Coverage and Publicity

A compelling press release can pique the interest of journalists and media professionals. This leads to interviews, articles, and features that provide free publicity for your website.

7. Differentiates Your Brand

Highlighting what sets your website apart — from innovative design to exclusive content — distinguishes your brand in a crowded digital marketplace. This makes it easier for potential customers to choose you over competitors.

8. Supports Marketing and PR Strategies

A press release complements other marketing efforts, such as social media campaigns and email marketing. This creates a cohesive strategy that reinforces your message across multiple channels.

Pro Tip: Sending out a press release for your new website maximizes visibility and drives traffic, reaching media, influencers, target audiences, etc. Leverage these benefits to boost the success of your new website.

Want to learn more about crafting an impactful press release? Read our article: How to Write a Press Release for Great Results [Examples + Tips]

How to Write a New Website Press Release

Writing a new website press release is all about crafting a compelling announcement that captures attention, communicates value, and directs readers to visit your site. Stick to the industry-standard format that journalists expect. It’s both attention-grabbing and time-saving. 

Journalists are bombarded with pitches daily. If your content is interesting and easy to skim, they’re more likely to cover your news.

For your press release to make an impact, write it like a news article. Prioritize info in order of importance and hit the 5 Ws right off the bat:

Don’t Forget the “Hook”

A great announcement goes beyond simply sharing facts — it frames them with a compelling “hook” that sparks curiosity and draws readers in.

For a new website press release, your hook should spotlight the most newsworthy aspect of the announcement. This could be tied to the website’s timing or the exciting value it offers visitors.

New Website Press Release Format

Crafting a new website press release requires a few essential steps to make your announcement polished, engaging, and informative.

Using Soundcoat’s new website announcement as a guide, let’s dive into proper press release formatting:

1. Title: Start with a Captivating Headline. 

Write a clear, engaging headline that announces your new website. Aim to keep it concise but descriptive.

2. Add a Strong Subheading (Optional)

Use a subheading to expand on the website’s purpose or benefits. This is used to add extra context.

3. First Paragraph: Write an Attention-Grabbing Intro

Open with a brief overview that introduces the website’s purpose, the audience it serves, and why it’s exciting. The introduction should hook readers by explaining how the site will benefit them.

4. Second and Third Paragraphs: Describe Key Features and Benefits

Highlight the website’s unique features, like enhanced usability, new tools, exclusive content, or improved design. Focus on how these features make the site valuable or convenient for users.

5.  Include a Quote from a Key Stakeholder

Include a quote from someone significant, like the CEO or project lead. This adds credibility and a personal touch. The quote should reflect the excitement behind the launch and why the website aligns with the company’s goals.

6. Additional Paragraphs: Add Background on the Brand

Provide a brief section about your company, including its mission, history, and expertise. This context helps readers understand your brand’s relevance and reputation.

7. Call to Action: Add a Clear CTA

Encourage readers to visit the site with a direct CTA.

8. Boilerplate

The press release boilerplate is a standard “About” section with key details about your company and links to social media profiles. This reinforces your brand identity and makes it easy for people to connect further.

9. Provide Contact Info

Include the name, email, and phone number of someone readers can contact with questions or for additional details.

Following these steps will help create a press release that’s both informative and enticing, encouraging readers to visit and explore your new website.

Pro Tip: Use AP style for your press release. This makes it more professional and media-friendly. Journalists are familiar with AP style, so your press release will be easier to read, edit, and share.

Learn more about AP style press releases here: How to Write an AP Style Press Release 2024 (+ Examples and Tips)

How to Distribute a New Website Press Release

Congratulations! You’ve crafted the perfect new website press release. But hold off on celebrating — you haven’t reached the finish line yet. The final stretch is to effectively send out your announcement.

There are two main ways to do this, each with pros and cons:

While press release distribution services are convenient and wide-reaching, they lack personalization. Contacting journalists directly presents opportunities to build long-lasting media relationships. 

Pro Tip: By combining these distribution methods, you’ll maximize the reach and impact of your new website press release, attracting attention from both media professionals and your target audience.

For more info on press release submission, read our article: The Ultimate Press Release Submission Guide

When to Distribute a New Website Press Release

The timing of a new website press release is crucial for maximizing visibility and engagement. You want to send the release either on the day of the website launch or shortly before, allowing media outlets and audiences to explore the site right as the news breaks. 

• For best results, aim for a midweek release between 8 and 10 a.m. to catch journalists and readers when they’re most likely to engage.

How Important is Timing?

Timing is everything. Launching at the right moment determines how many people see and share your news. If your release goes out too early, you risk losing relevance by the time the site is live — too late, and you miss out on initial traffic and excitement. 

• Coordinating your release with social media posts and email announcements ensures your message reaches the widest possible audience at the peak of interest.

Is an Embargoed Press Release a Good Option?

An embargoed press release works well for new website announcements, especially if you want to give select media outlets an early look at the site before it’s public. This allows journalists to prepare articles or coverage that can go live right as the site launches, creating a bigger impact and coordinated media push. 

• Be cautious with embargoes — only use them if you’re certain the release will attract media interest, and always be clear on the embargo lift date and time to avoid confusion.

Pro Tip: Align your new website press release with other launch activities, such as social media announcements or an email campaign to create a coordinated burst of excitement and visibility.

Learn more about press release timing here: A Quick Guide to Press Release Submission Timing

Key Takeaways

You’re now equipped with the essentials for crafting a press release that puts your new website in the spotlight. But remember, it’s not just about announcing a launch — it’s about showing people why they should be excited to visit. 

From an attention-grabbing headline to a CTA that drives clicks, each part of your new website press release plays a role in attracting readers and making them curious about what’s behind the link. Through effective distribution, your announcement will be primed to catch the eye of journalists, customers, and everyone in between. 

So give your new site the debut it deserves — spread the word, generate some buzz, and watch the visitors roll in.

If you’re still having trouble, simply book a free consultation with us for expert insights into how to start or improve your press release.