15 Best AI Marketing Tools to Elevate Your Marketing Efforts in 2024

By Intelligent Relations Team

April 15, 2024

Author's Page

For some, the exponential integration of AI into our daily lives conjures images of dystopian future hellscapes patrolled by Terminators and murderous Roombas. 

In reality, it’s a tool of convenience. Especially for marketing and PR. 

AI marketing tools are here to help us work smarter, not harder. 

Statista predicts the global value of AI in marketing will reach 107.54 billion in 2028. That’s because AI marketing tools revolutionize the way businesses understand, engage with, and convert their audiences. 

From predictive analytics and content creation to personalized recommendations and workflow optimization, these tools harness the power of machine learning and big data to deliver unprecedented insights and efficiencies.

In this article, we’ll take a look at some of the best AI marketing tools in 2024. We’ll cover which AI marketing tools are the best and easiest to use to get better results in PR and marketing.

Here’s what we cover: 

• What are AI Marketing Tools? 
• Why use AI Marketing Tools?
• Top X AI Marketing Tools

What are AI Marketing Tools?

AI marketing tools are software applications and platforms that leverage AI and machine learning algorithms to streamline and optimize various aspects of marketing and PR strategies. 

They utilize advanced data analytics, natural language processing, predictive modeling, and other AI techniques to: 

• Automate Tasks
• Gain Insights from Large Datasets
• Personalize Interactions with Customers

These tools empower businesses to enhance customer experiences, improve campaign ROI, and gain a competitive edge in today’s data-driven marketing landscape.

6 Common Types of AI Marketing Tools

But what do AI marketing tools look like in reality? Here are 6 common examples:

• Chatbots and Virtual Assistants: AI-powered chatbots and virtual assistants engage with customers in real time, answering queries, providing recommendations, and guiding users through sales funnels. 

• Content Optimization Tools: These AI marketing tools look at content performance, suggest improvements, and generate new content based on audience interests and engagement metrics.

• Predictive Analytics Platforms: These tools analyze historical data to forecast future trends, enabling marketers to anticipate customer behavior, optimize marketing campaigns, and allocate resources effectively. Today, over 91% of organizations are investing in AI and big data. 

• Marketing Automation Platforms: These tools automate repetitive tasks such as emailing, social media posting, and lead nurturing, allowing marketers to focus on strategy and creativity.

• Personalization Engines: AI-driven personalization platforms examine user behavior and preferences to deliver tailored content, product recommendations, and marketing messages across various channels. A necessary tool as 71% of consumers expect personalized interactions from brands in 2024.

• Ad Targeting and Optimization Platforms: AI algorithms optimize ad campaigns by analyzing user data, identifying target audiences, and dynamically adjusting ad placements, bids, and creatives for maximum effectiveness.

Pro Tip: Most marketing and PR tools using AI come with built-in features. So, you don’t need to worry about how to use it or make it work. But for those looking to play with AI tools like ChatGPT or Google Gemini, you’ll need to learn prompts that work for your needs.

Want to see more trends in AI marketing for 2024? We’ve got you covered! Learn more here: 8 AI Marketing Trends for 2024 and Beyond (+ Tips and Ideas) 

Why use AI Marketing Tools?

AI marketing tools offer a range of benefits that significantly enhance marketing effectiveness and efficiency, providing a competitive edge in the marketplace. 

• Improved Targeting and Personalization: AI tools analyze vast amounts of customer data to identify highly specific target audiences and deliver personalized content and offers tailored to individual preferences and behaviors. This level of targeting leads to higher engagement rates and better conversion rates. 

• Enhanced Customer Insights: AI-powered analytics provide deeper insights into customer behavior, preferences, and purchase patterns. By understanding customers better, companies create more relevant and compelling marketing campaigns that resonate with their target audience. 

• Increased Efficiency and Automation: AI marketing tools automate repetitive tasks like data analysis, content creation, and campaign optimization. This frees up valuable time for marketers to focus on strategy, creativity, and relationship building.

• Optimized Advertising Spend: AI algorithms can analyze advertising performance in real time and adjust ad placements, bids, and targeting parameters accordingly. This optimization ensures that companies get the most out of their advertising budgets by reaching the right audience at the right time with the right message.

• Faster Decision-Making: AI-driven insights enable faster and more informed decision-making by providing real-time data and predictive analytics. Marketers quickly adapt their strategies based on changing market conditions and customer behavior, staying ahead of the competition. 

• Scalability and Consistency: AI marketing tools scale to handle large volumes of data and tasks, ensuring consistent performance and accuracy even as marketing efforts grow in complexity. 

• Competitive Advantage: Companies that embrace AI marketing tools gain a competitive edge by leveraging cutting-edge technology to deliver superior customer experiences, optimize marketing ROI, and stay ahead of industry trends.

Top 15 AI Marketing Tools for Better Results

As technology continues to evolve, businesses are harnessing the potential of artificial intelligence to revolutionize their marketing strategies. They’re essential for: 

• Driving Engagement
• Optimizing Campaigns
• Delivering Measurable Results 

From content creation to search engine optimization, these AI marketing tools empower marketers to unlock new levels of efficiency, precision, and success.

1. Intelligent Relations (Public Relations)

Intelligent Relations provides agency solutions and an AI-powered PR platform. As earned media becomes a more important part of SEO and marketing initiatives, PR is now an integral part of marketing.

The Intelligent Relations platform helps you earn media by recommending topics and outreach opportunities tailored to your company details and input. You no longer need to search for journalists or people who you think might want to cover the original research you’ve put together.

Instead, you can put your report directly on the platform and it will tell you who will most likely want to cover your content.

The platform also automates pitch writing and campaign management so you can easily send and track pitches when you’re ready.

The intuitive interface, 200k+ journalist database, and AI-powered pitch writing assistance make it super easy to identify and contact niche-tailored:

• Journalists
• Influencers
• Podcasts
• Media Outlets
• Publications 

What Else Does IR’s AI PR Platform Do?

Let’s say you don’t have any ideas about what you want to pitch. PR is new to you and you’re not sure how to integrate it into your marketing plan. 

What could possibly be interesting enough to catch the attention of a journalist, influencer, editor or podcast host? 

The platform allows you to monitor the media for articles and topics relevant to your brand. You can track the conversations in your industry to see what people are interested in most. That gives you the opportunity to conduct research or address topics that are fresh and relevant.

Once you’ve found your topic and sent pitches, the platform’s AI-powered analytics provide actionable insights into campaign performance, enabling data-driven decision-making and optimization. 

Plus, the platform’s automated workflows and personalized recommendations let you focus on strategic initiatives and relationship-building, saving time and resources.

Pro Tip: Intelligent Relations processes millions of articles to learn what journalists cover. Not only will you know what topics appeal to podcast hosts or journalists, but you’ll also know if they prefer original research, press releases, or thought leader interviews within your niche.  

Are you an in-house marketer just getting started with PR? Need a full list of tools? We’ve got  you covered: 10 Best PR Tools That You Should Know About

2. Podcastle (Podcast Production and Distribution)

Podcastle is an all-in-one software solution for podcasters seeking to maximize their reach and impact. It offers a suite of tools designed to optimize every aspect of podcast marketing. 

From content creation to distribution, Podcastle provides personalized recommendations based on audience preferences and industry trends. 

This AI marketing tool allows users of any skill level to: 

• Streamline Workflows
• Enhance Discoverability
• Drive Engagement
• Boost Subscriber Growth 

It’s easy to use, and with real-time analytics, you’re able to track performance metrics to refine strategies for maximum impact. 

Whether you’re a podcast pro or just getting started, Podcastle is your secret weapon for success.

And if you want to get on a podcast to share some valuable insights and expertise? Check out our article: How to Get on a Podcast: 7 Easy Steps + Examples

3. Jasper (Content Creation)

Jasper is a cutting-edge AI copilot that helps you generate high-quality content including: 

• Blog Posts
• Social Media Posts
• Product Descriptions
• Company Bios and More 

It analyzes vast datasets to uncover actionable insights and predict trends with accuracy. Jasper also optimizes campaigns across multiple channels, maximizing ROI and driving growth. 

This is one of the top AI marketing tools empowering marketers to make informed decisions swiftly, leveraging data-driven strategies for targeted audience engagement. 

From segmentation to personalized content recommendations, Jasper streamlines marketing efforts and delivers measurable results to keep you at the forefront of the digital landscape.

Want to see what’s trending in the world of content marketing for 2024? Learn more here: 7 Top Content Marketing Trends 2024 [+ Tips and Tricks]

4. Phrasee (Copywriting)

Phrasee is one of the top AI marketing tools transforming copywriting with advanced natural language generation capabilities. With the power of AI, Phrasee generates compelling, high-performing marketing copy that resonates with audiences. 

From email subject lines to social media captions, Phrasee analyzes data to craft messages optimized for engagement and conversion. Its easy-to-use platform allows you to effortlessly create and test variations, maximizing campaign effectiveness. 

With real-time insights and continuous learning, Phrasee helps you deliver impactful communications that drive results. 

Say goodbye to writer’s block and hello to AI-powered success.

Pro Tip: When using generative AI tools like ChatGPT to create marketing content, make sure you edit the results. Watch out for hallucinations, repetition, awkward language or sentence structures, and generic thoughts or ideas. These are hallmarks of AI generated writing. 

5. SurferSEO (SEO Content Creation and Optimization)

SurferSEO redefines search engine optimization with unparalleled precision and efficiency. Leveraging AI, it analyzes search engine algorithms to provide actionable insights for optimizing your content. 

It seamlessly integrates into workflows and offers recommendations for: 

• Keyword Placement
• Content Length
• Semantic Relevance

This is one of the top AI marketing tools for SEO that ensures maximum visibility and organic traffic from  your content. Its intuitive interface lets you fine-tune strategies effortlessly and stay ahead of the competition. 

With real-time data and competitive analysis, SurferSEO helps you craft content that resonates with audiences and ranks higher in search engine results.

Pro Tip: Many standard SEO tools like SEMrush, Ahrefs, and RankMath have either built-in AI features or free AI tools that can help you improve your SEO content. Plus, you can feed ChatGPT SEO prompts that help you with everything from keyword research to technical SEO.

Want to learn more about what’s trending in the world of search engine marketing for 2024? Check it out: 9 Essential Search Engine Marketing Trends for 2024 (+ Tips and Examples)

5. Evolv AI (Personalization and Optimization)

Evolv AI is at the forefront of marketing innovation, utilizing AI and machine learning to optimize every facet of digital campaigns. It analyzes vast datasets to uncover actionable insights and predict trends with unprecedented accuracy.

From audience segmentation to personalized content recommendations, Evolv AI helps you craft targeted strategies that resonate with your audience. It streamlines campaign management, allowing for real-time adjustments and continuous improvement. 

Evolv AI boosts your marketing efforts by:

• Driving Growth
• Delivering Measurable Results
• Keeping You Ahead in the Digital World

With Evolv AI, you get one of the best AI marketing tools that unlocks the full potential of data-driven marketing and transforms challenges into opportunities for success.

6. Zapier (Workflow Automation)

Zapier is a workflow dynamo. This is one of the top AI marketing tools seamlessly connecting disparate apps and automating workflows to streamline marketing efforts. 

Its user-friendly interface lets you easily create Zaps — automating repetitive tasks and orchestrating complex processes without you needing an ounce of coding knowledge. 

Zapier’s AI engine learns from user actions to suggest optimizations that enhance efficiency and productivity. From lead generation to customer engagement, you’re able to focus on strategic initiatives while Zapier handles the rest. 

With thousands of integrations and endless possibilities, this AI marketing tool changes the marketing game by eliminating manual tasks and enabling seamless automation across platforms. 

Embrace smarter marketing with Zapier’s AI-driven automation.

7. AdCreative.ai (Digital Advertising)

AdCreative is an advanced solution for digital advertising and the third fastest-growing product in the world. It generates captivating ad creatives tailored to target audiences, ensuring maximum engagement and conversion.

As it integrates with popular ad platforms, AdCreative.ai optimizes campaigns by analyzing data trends and consumer behavior in real time. It aids in creating and testing multiple variations. This allows for continuous creative refinement and improved performance. 

Ditch the guesswork and embrace AI-powered advertising success with AdCreative. You’ll drive results and take your advertising efforts to the next level. 

8. MarketMuse (Content Planning and Optimization)

If you’re looking for a well-rounded AI marketing tool, MarketMuse is a good option. It’s at the pinnacle of AI-driven marketing intelligence, shaking up strategy and optimization content. 

With its advanced natural language processing capabilities, MarketMuse analyzes vast datasets to uncover valuable insights and guide content creation. 

It provides personalized recommendations for improving:

• Content Quality
• Relevance
• Search Engine Visibility

From blog posts to website copy, this AI marketing tool streamlines content creation and optimization, saving you time and giving you a leg up on the competition. MarketMuse elevates your content marketing and helps you achieve unmatched results.

9. Canva (Graphic Design)

Need design help? Canva has you covered. 

It’s the ultimate free graphic design tool for effortless and impactful marketing design. Its intuitive interface and advanced artificial intelligence help marketers create stunning visuals tailored to their brand in minutes. 

From social media graphics to presentations, it offers a vast library of templates, images, and fonts curated for every occasion. Canva’s smart design suggestions and automated layout options ensure professional-looking results with minimal effort. 

This AI marketing tool simplifies the design process, allowing you to focus on delivering compelling visual content that resonates with audiences. Canva unleashes your creativity and takes your marketing materials to new heights.

10. Keyword Insights (Content and SEO)

Keyword Insights is an SEO tool that helps you supercharge your online presence. Harnessing advanced AI, it provides in-depth analysis and actionable insights into keyword performance and search trends. 

It offers real-time data on:

• Search Volumes
• Competition Levels
• User Intent

With this AI marketing tool, you’ll make informed decisions about your content strategy. Its customizable reporting features make keyword identification, organization, and content creation a breeze. 

Maximize organic traffic with Keyword Insights — an essential tool for high-ranking content and visibility.

11. Chatfuel (Customer Engagement)

Chatfuel takes customer engagement to the next level through conversational marketing. With an easy-to-use platform and advanced Fuely AI, Chatfuel enables you to create dynamic chatbots that interact with customers in real time. 

It automates customer support, lead generation, and sales processes to deliver personalized experiences at scale. Chatfuel chatbots learn from user interactions to continuously improve responses and optimize engagement. 

Leverage its intuitive interface to:

• Design Conversational Flows
• Segment Audiences
• Analyze Performance Metrics

With Chatfuel, you enhance customer satisfaction, streamline operations, and drive conversions through the power of intelligent automation.

12. Grammarly (Writing and Editing)

Grammarly is a free AI-powered writing assistant that continues to transform communication. Its seamless integration into browsers and devices enhances writing across platforms. 

Grammarly ensures that your writing is clear and coherent with advanced grammar, punctuation, and style suggestions. 

Beyond basic corrections, it offers insights into key aspects of writing such as: 

• Tone
• Readability
• Engagement

Overall, Grammarly promotes effective communication tailored to diverse audiences. From emails and texts to essays and blog posts, it helps you refine your writing style, boosting your confidence and proficiency in writing. 

Real-time feedback and personalized insights make Grammarly one of the most crucial AI marketing tools in your arsenal.

Pro Tip: Spelling, grammar, tone, and readability are all important SEO factors. By using a tool like Grammarly, you improve the quality of your content for both people and search engines. The easier it is to read content, the more people will appreciate and engage with it.

13. Sprout Social (Social Media Marketing)

Sprout Social redefines social media marketing with its innovative AI-driven platform. By seamlessly integrating with popular social media channels, it allows you to manage and optimize your social presence with ease. 

Sprout Social’s advanced algorithms analyze data to deliver actionable insights and personalized recommendations for content strategy and audience engagement. 

Its intuitive interface streamlines: 

• Scheduling
• Monitoring
• Analytics 

With Sprout Social, you exceed social media marketing goals, building meaningful connections with your audience and gaining a competitive edge.

Want to see what’s trending in social media marketing for 2024? Learn more here: 9 Top Social Media Marketing Trends Taking the World By Storm

14. Instapage (Landing Pages)

Instapage is a landing page optimization tool that helps you create high-converting pages with ease. It analyzes user behavior and preferences to generate personalized landing pages that drive engagement and conversions. 

This AI marketing tool offers drag-and-drop functionality and customizable templates to simplify the design process. Its real-time analytics and A/B testing capabilities enable you to iterate and optimize campaigns for maximum effectiveness. 

Instapage’s approach to landing page optimization helps businesses maximize results.

15. Synthesia (Video Production)

Synthesia is a video marketing tool with groundbreaking technology. It lets you create highly engaging and personalized video content at scale. 

It easily integrates with existing workflows and offers intuitive tools for: 

• Script Creation
• Voiceover Generation
• Video Production

Synthesia’s deep learning capabilities allow for hyper-realistic avatars and lifelike animations, ensuring a compelling viewing experience for audiences. Its user-friendly interface and customizable features tailor videos to target audiences and drive engagement. 

Long gone are the days of costly and time-consuming video production. With Synthesia, creating captivating video content has never been easier!

Want to see what’s trending in video marketing for 2024? We’ve got you covered! Check it out: Top 10 Video Marketing Trends for 2024 [+ Tips]

Harness the Power of AI Marketing Tools!

AI marketing tools are now indispensable assets for marketers striving to achieve success in a hyper-competitive environment. 

From content creation to audience engagement and optimization, these tools have revolutionized the way businesses strategize and execute their marketing initiatives. 

AI marketing tools are essential copilots for marketers striving to soar above the swarm of competition. And as you look to the future, the role of AI in marketing will only continue to expand and evolve. 

Individuals and organizations who embrace these innovative tools will be better equipped to: 

• Adapt to Changing Consumer Preferences
• Navigate Complex Algorithms
• Analyze Vast Datasets
• Plan and Optimize Campaigns
• Streamline Workflows
• Drive Impactful Results 

In this era of AI-driven marketing, success lies in leveraging the power of technology to drive sustainable growth for businesses of all sizes. 

And if you’re looking to take your marketing and PR to the next level, Preston’s ability to streamline and elevate PR campaigns is unmatched. Book a Preston demo today!