The crypto space can be unforgiving. After Bitcoin went mainstream, of the over 80,000 crypto projects launched 92% failed after only 1.22 years, on average. That shows no matter how great your crypto idea might be, it won’t survive the market without investors or publicity.
One of the best ways to ensure some success is by compiling a press release on your crypto project, then using a distribution service to get the announcement to a wider audience.
If you get it right, a press release can increase the chances of brand visibility, giving your cryptocurrency a real shot at survival. But it can also be easy to get wrong, so in this guide, we’ll cover broad and fine-point details of press release distribution in the crypto market, including:
What is a crypto press release distribution service?
A crypto press release distribution service sends your press release to a large number of targeted media outlets, including journalists, influencers, and organizations that focus on the crypto industry, specifically.
Frequently referred to as “wire” services, these companies handle, for a fee, the marketing side of your industry announcement through their relevant contracts. All you have to do is outline and draft the press release and decide which wire service to employ.
Hopefully, the targeted outlets pick up your press release and provide coverage, netting you that brand exposure that will, with any luck, lead to attention and investors.
When should you issue a crypto press release?
A press release isn’t distributed just for the sake of it. It should feature a truly newsworthy announcement to make it worthwhile for a media contact to read it, let alone provide coverage.
Without an obvious impact on the marketplace or a connection to a larger context, your press release could be cast aside like hundreds of others media outlets vet every day.
In the crypto industry, examples of newsworthy press release announcements include:
An initial coin offering (ICO)
A blockchain service announcement
An NFT airdrop
The launch of a decentralized finance (DeFi) service
An industry award or recognition
Stick to press release announcements like these and your press release should fit the bill.
What is the best crypto press release distribution service?
Once your press release is written, it’s time to decide on distribution.
Be warned, however, distribution services are often a dime a dozen, and service quality varies from absolutely stellar to downright terrible.
These services can also vary by the industries they focus on. Some distribution services cover general contact lists and distributing press releases relevant to multiple industries. What you need are distribution services specifically focused on crypto press releases.
To save you time, we put together a list of our relevant top picks for the crypto space.
Chainwire is one of the leading blockchain, crypto newswire, and press release distribution services. It aims to provide its customers with guaranteed coverage on some of the top crypto publications via an extensive database.
In addition, Chainwire provides customers with detailed and real-time analytics on how widely their press release has been distributed and which publications picked it up.
Their pricing structure is also pretty flexible, featuring three tiers:
Lite – 8 guaranteed press hits ($1,399)
Standard – 16 guaranteed press hits ($2,499)
Premium – 60+ guaranteed press hits ($6,499)
Businesswire is a global leader in press release distribution. While their service reach is fairly general, they were the first in the industry to offer crypto marketing when the Bitcoin craze began.
Distribution is handled through a custom-built network (NX Network) which publishes content in 100,000+ media outlets across 162 countries.
Having been in the content distribution game for over 60 years, Businesswire has a well-deserved reputation for excellence. That being said, their pricing can be a little steep, but they do offer more affordable options for smaller press releases.
Local – $475 for a 400-word release
Regional – $510 for a 400-word release
National – $940 for a 400-word release
Core – $2,495 for 5 non-earnings releases to any U.S. state, metro, or city circuit
Advanced – $3,295 for 5 non-earnings releases to any U.S. regional or corridor circuit
Premium – $4,195 for 5 non-earnings releases to the U.S. national circuit
Accesswire is a global newswire and press release distribution service with a footprint in 98 countries and a distribution network that includes over 1,500 media outlets.
While Accesswire doesn’t focus on crypto, it does focus on companies seeking potential investors. They also provide their customers with a cloud-based portal that allows them to monitor their media outreach and social engagement.
What makes them a good choice for startups is a highly affordable flat-fee payment structure that can be pay-as-you-go or bundled.
Online – $159 per feature for online-only distribution
Budget – $379 per feature for online-only distribution, including news outlets, TV stations, and online publications
National – $695 per feature for larger companies seeking coverage with major news outlets and trading platforms
Premium – $995 per feature for high-tier publications such as Business Insider, AP mobile, and industry-specific publications
4. PR Newswire
Headquartered in Chicago, PR Newswire is a trusted and secure way to send out crypto press releases to either a national or global audience.
Like Accesswire, PR Newswire has a general scope when it comes to industries they cover, but they aim to provide the best distribution, monitoring, and engagement with target publications.
Also, to better ensure your press release gets picked up they convert it into a sponsored placement that matches the look and feel of a targeted publication’s website.
The pricing structure for PR Newswire is reasonably affordable, depending on desired outreach. Customers must purchase an annual membership for $195, which provides access to webinar training services on leveraging content and engaging more effectively with audiences.
The actual cost for distributing a 400-word press release is:
Local – $350
Regional – $575
National – $805
Global – $1,200 (U.S. and Canada), $3,500 (Europe or Asia), $8,700 (Global)
Headquartered in Los Angeles, GlobeNewswire is a world-leading distribution service focused on customer brand awareness, online visibility, and syndicated media coverage.
They place a special focus on editorial services at GlobeNewswire, helping customers tailor press releases to suit expectations of a targeted industry. They provide in-depth performance reviews that allow you to track the media impact of your press release.
Their pricing model is very affordable for what you get.
Self-service (DIY) option – $150
Full-service option to U.S. national circuit – $560
What are other ways to send out a crypto press release?
While distribution services are an efficient and effective option to generate media attention for your crypto press release, they aren’t the only way.
You have the option to also do things on your own, which involves putting together a targeted list of media outlets that you can pitch your press release to directly, via email.
This does take work on your part, but doing things yourself can often be even more successful than using a distribution service. When you have control, you choose the media outlets that you know will be the most interested in what you have to announce.
Make sure to check out the other press release distribution guides that we offer:
If you’d like to streamline this DIY approach, however, we offer that at Intelligent Relations. In addition to helping you build a list of targeted media outlets, our team of experienced writers is also ready to build and draft a crypto press release just for you.