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4 PR Pitching Tips for Pros to Land Better Media Coverage in 2025
AI-generated content is flooding inboxing. Journalists are stretched thin. And cutting through the noise with a great pitch is harder than ever. I’ve been on either side of a pitch ...
7 Top Pitfalls to Avoid When Using AI in PR
AI is taking over the PR industry in unexpected ways. Some feared that generative AI, in particular, would eliminate many PR jobs, but it turns out 92% of PR pros are now either using or con...
Why Is Software PR So Hard? 8 Game Changing Tips for Making It Work
Let’s face it – getting noticed in the software industry is tough. Each year, countless new companies flood the market with software PR, all touting themselves as “innovative,” “re...
4 Biggest PR Nightmares 2026: What Went Wrong and What You Can Learn
We’ve all heard the saying that any press is good press. In my years working in PR, I’ve seen firsthand how misleading that idea can be – especially when a company’s reputation and b...
Guide to PR Crisis Management 2026 [+ Examples and Tips]
Ben Franklin famously quipped that “nothing is certain, except death and taxes.” But this nugget of wisdom forgot one little inevitability — the ever-looming public relations c...
What Journalists Want: What PR Pros Need to Build Relationships with Journalists
Being a PR professional isn’t for the faint of heart. In fact, it can be downright disheartening. Rejection is part of the job, and it often comes from journalists who view you as, at best...
Holiday Pitching: 5 Tips to Getting Better Results This Season
Most folks who practice PR know that the holidays are a particularly difficult time to get coverage. You’ll often receive out-of-office notifications in response to your holiday pitches, a...
What to Do (and Not to Do) When a Media Interview Bombs [+3 Tips]
Media interviews don’t always go how you expect them to. Sometimes, you put a lot of effort into getting a sit-down between your CEO or client and a journalist at a major publication, only...
A Full Guide to Mastering Media Monitoring in 2026 [+ Examples]
Conversations about your brand will pop up on social media, news sites, blogs, or forums. So, keeping your finger on the pulse of public perception is a marketing and PR imperative. We...
Intelligent Relations Preston AI Effectiveness and Response Rate Report 2026
Preston is Intelligent Relations’ AI PR SaaS Platform. How does Preston work? Users input brand and company data. Preston then uses that data to match users with the most relevant jour...
5 PR Mistakes to Avoid When Pitching in Disaster Areas
For many people, 2024 has been an unusually difficult year. FEMA Administrator Deanne Criswell recently reported a nearly 50% increase in major disasters this year compared to 2023, and on M...
7 Ways to Avoid PR Disasters Near the Elections
This election season has proven to be particularly polarizing, and many companies have had to deal with their fair share of PR disasters and controversies in the time leading up to the vote....
12 Best Project Management Podcasts to Level Up Your PM Skills 2026
Is your Agile worthwhile, or does a lack of inspiration have you feeling like the back of the scrum? Maybe you need to pivot your project management priorities. Maybe you need project manage...
15 Best Management Podcasts to Inspire Leadership in 2026
Let’s face it, if you’re a busy manager, you don’t always have time to read lengthy books or attend endless seminars to refine your leadership skills. That’s where ma...
12 Best Programming Podcasts to Develop Your Coding Capabilities
Programming podcasts offer a wealth of knowledge and information in an easily digestible format. But these audio shows are more than just educational and informative — they’re the perfec...
