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millennial marketing trends

8 Current Millennial Marketing Trends and Strategies (+ Examples & Tips)

A “Millennial” refers to a person born roughly between the early 1980s and the late 1990s to early 2000s. This generational cohort follows Generation X and precedes Generation Z....

real estate thought leadership

A Comprehensive Guide to Real Estate Thought Leadership with Examples and 2024 Trends

In a sea with as many peaks and troughs as the real estate market, thought leadership stands as the beacon guiding the industry’s evolution.  As the sector navigates technological...

food marketing trends

8 Food Marketing Trends for Success [+ Examples & Tips]

The food industry has evolved over the years.  Today, it’s influenced by technological advancements, consumer preferences, economic shifts, and global events. Simply putting your food...

higher education thought leadership

Higher Education Thought Leadership: Shaping the Educational Landscape [+ Examples and Trends]

Thought leadership is a pivotal force in shaping the future of higher education. It embodies the innovation, insights, and expertise that influential individuals bring to the table Thought l...

travel marketing trends

9 Top Travel Marketing Trends to Help Your Brand Reach its Destination (+ Examples & Tips)

Who wants to stay home when there’s so much to see and do across the globe?  If you operate a travel company, your services will always be in demand. But you’re not the only travel ...

event marketing trends

8 Innovative Event Marketing Trends, Examples, and Tips

There goes a saying, “If you build it, they will come.” While this may be partially true, simply setting up an event isn’t enough to attract attendees.  For a marketing event to b...

real estate marketing trends

8 Real Estate Marketing Trends and Tips for 2024

The real estate market is a rollercoaster of unpredictability. When the competition is high, only sellers with the best marketing strategies stand the test of time.  If you’re new...

retail thought leadership

Retail Thought Leadership: Pioneering the Future of Commerce [+9 Examples and 2024 Trends]

In the retail realm, thought leadership is at the core of industry advancement.  And at its forefront are retail thought leaders who redefine norms, challenge conventions, and carve the...

tiktok marketing trends

9 Top TikTok Marketing Trends and Tips for 2024

TikTok isn’t just a place for silly videos.  It’s also an excellent place to market your brand.  However, it’s important to know how to use TikTok and take advantage of its f...

fashion marketing trends

9 Fashion Marketing Trends for 2024 (+ Tips, Ideas, and Examples)

The fashion industry comprises a plethora of brands and designers. To stand out effectively, you’ll need an innovative marketing strategy in place that showcases your unique style, qua...

saas thought leadership

SaaS Thought Leadership Strategy Guide [+ 5 Examples and 2024 Trends]

The laser-focused and fast-growing Software as a Service (SaaS) industry has a lot of thought leaders feeling sassy — disrupting industry norms with unconventional hot takes and innovative...

construction marketing trends

9 Construction Marketing Trends to Help Build Your Strategy (+ Tips & Examples)

Construction is an essential industry many communities and economies rely on. Yet, while construction is in high demand, even bricks and mortar need a bit of buzz.   That’s because y...

ai marketing trends

8 AI Marketing Trends for 2024 and Beyond (+ Tips & Ideas)

Artificial intelligence (AI) is here to stay and will only become more relevant in the coming years.  Yet, if you’re already using AI for marketing, you’re probably aware of the...

hr thought leadership

Understanding HR Thought Leadership [+ 9 Examples and 5 Trends]

In the dynamic landscape of human resources, HR thought leaders flourish on the frontier.  And from that transformative terrain, they act as a beacon, illuminating paths through the int...

saas marketing trends

9 SaaS Marketing Trends That Help Gain and Retain Customers (+ Tips and Examples)

So, you’ve got a state-of-the-art software as a service (SaaS) product you’d like to market to the world. Yet, you’re faced with immense competition.  On top of that, you need to ...