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9 Gen Z Marketing Trends Shaping Modern Marketing in 2024 (+ Examples & Tips)
Generation Z is the generation born between 1997 and 2012, following Millennials. This demographic is known for its proficiency with technology, diverse values, and its impact on cultu...
Leveraging Brand Thought Leadership: The Ultimate Strategy Guide [+ Examples and 2024 Trends]
To achieve success, modern brands need to be credible, influential, and innovative. But how do you make your brand a credible and influential authority? Especially when your brand is s...
8 Current Millennial Marketing Trends and Strategies (+ Examples & Tips)
A “Millennial” refers to a person born roughly between the early 1980s and the late 1990s to early 2000s. This generational cohort follows Generation X and precedes Generation Z....
A Comprehensive Guide to Real Estate Thought Leadership with Examples and 2024 Trends
In a sea with as many peaks and troughs as the real estate market, thought leadership stands as the beacon guiding the industry’s evolution. As the sector navigates technological...
8 Food Marketing Trends for Success [+ Examples & Tips]
The food industry has evolved over the years. Today, it’s influenced by technological advancements, consumer preferences, economic shifts, and global events. Simply putting your food...
Higher Education Thought Leadership: Shaping the Educational Landscape [+ Examples and Trends]
Thought leadership is a pivotal force in shaping the future of higher education. It embodies the innovation, insights, and expertise that influential individuals bring to the table Thought l...
9 Top Travel Marketing Trends to Help Your Brand Reach its Destination (+ Examples & Tips)
Who wants to stay home when there’s so much to see and do across the globe? If you operate a travel company, your services will always be in demand. But you’re not the only travel ...
8 Innovative Event Marketing Trends, Examples, and Tips
There goes a saying, “If you build it, they will come.” While this may be partially true, simply setting up an event isn’t enough to attract attendees. For a marketing event to b...
8 Real Estate Marketing Trends and Tips for 2024
The real estate market is a rollercoaster of unpredictability. When the competition is high, only sellers with the best marketing strategies stand the test of time. If you’re new...
Retail Thought Leadership: Pioneering the Future of Commerce [+9 Examples and 2024 Trends]
In the retail realm, thought leadership is at the core of industry advancement. And at its forefront are retail thought leaders who redefine norms, challenge conventions, and carve the...
9 Top TikTok Marketing Trends and Tips for 2024
TikTok isn’t just a place for silly videos. It’s also an excellent place to market your brand. However, it’s important to know how to use TikTok and take advantage of its f...
9 Fashion Marketing Trends for 2024 (+ Tips, Ideas, and Examples)
The fashion industry comprises a plethora of brands and designers. To stand out effectively, you’ll need an innovative marketing strategy in place that showcases your unique style, qua...
SaaS Thought Leadership Strategy Guide [+ 5 Examples and 2024 Trends]
The laser-focused and fast-growing Software as a Service (SaaS) industry has a lot of thought leaders feeling sassy — disrupting industry norms with unconventional hot takes and innovative...
9 Construction Marketing Trends to Help Build Your Strategy (+ Tips & Examples)
Construction is an essential industry many communities and economies rely on. Yet, while construction is in high demand, even bricks and mortar need a bit of buzz. That’s because y...
8 AI Marketing Trends for 2024 and Beyond (+ Tips & Ideas)
Artificial intelligence (AI) is here to stay and will only become more relevant in the coming years. Yet, if you’re already using AI for marketing, you’re probably aware of the...
