MediaPost

United States users on Perplexity should begin seeing sponsored responses to queries this week. Whole Foods Market, Universal McCann, and PMG are some of the first brands to advertise.

As YouTube continues to compete with TikTok, the Google-owned social media company is rolling out a suite of new ad features to help brands better connect with creators across buying, formats, and measurement, with a special focus on its short-form video format Shorts.

' Comcast/Xfinity launched a campaign in partnership with Universal Pictures inviting viewers to “Stay Connected to Your Dreams,” created in

The new shopping service, in beta, offers 300 million products for $20 or less.

Dow Jones has added generative AI capability to its Factiva business research tool. It has launched Factiva Smart Summary, which it says will enable

In line with its recent holiday pushes, TikTok is continuing to prioritize its in-app livestream shopping initiatives this upcoming season with various in-app celebrity-led shopping experiences, as well as exclusive sales and discounts from major brands.

Forrester is out with a new “Wave” report on media management service providers which found three “leaders” in the field: Omnicom Media, Publicis Groupe and Dentsu.

Taboola, a digital recommendation engine, is extending its partnership with The Weather Channel with a new three-year deal.

Gannett is closing the facility that prints The Providence Journal in March, and will move the paper’s printing to New Jersey, resulting in the loss of 136 jobs, both full- and part-time, the Journal reports.

Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad dollars is now at 30%.